Seasoned restaurant brand adds unique, micro-batched tea mixer to its bar program
LEAWOOD, Kan. (July 7, 2016) – With the recent upgrade of Houlihan’s summer cocktails menu comes a new partnership between the national, polished-casual restaurant brand and Owl’s Brew, the first tea crafted for cocktails. Houlihan’s is the first multi-unit restaurant to carry an Owl’s Brew product. Owl’s Brew is also sold at national retailers, including Whole Foods, Williams-Sonoma and West Elm.
Owl’s Brew offers five premium, all-natural mixers made from whole tea leaves, fruits and spices. Not only are these botanics free of artificial sugars, but they also add antioxidant benefits.
Eager to elevate the consumer’s bar experience, Houlihan’s tapped into the trend of tea-based cocktails, which led partnering with Owl’s Brew. “Owl’s Brew is a small-batch tea producer that uses high quality ingredients which made them a great fit for our brand,” said Jen Gulvik, Houlihan’s senior vice present of marketing and creative director.
Owl’s Brew Coco-Lada is the star ingredient in Houlihan’s summer tiki cocktail, the Blue Taboo. Sweet and spicy, the Owl’s Brew Coco-Lada is blended with black tea, coconut pieces, chai spices, pineapple juice and agave. The Blue Taboo complements these flavors seamlessly with Bacardi Pineapple Rum, blue curacao and club soda to round out the cocktail. The seasonal drink is featured at all 31 of Houlihan’s corporate-owned locations and select franchise locations, as well.
Yields 7 cocktails
- 14 ounces of Owl’s Brew Coco-Lada
- 10.5 ounces of Bacardi Pineapple Rum
- 7 ounces of Blue Curacao
- 7 ounces of soda water
- Build all ingredients in a punch bowl or drink dispenser. Serve in a tiki glass filled with ice. Garnish with an orange wedge, pineapple leaf, and cherry flag.
About Houlihan’s Restaurants
Established in 1972, Houlihan’s has 72 locations, primarily throughout the Midwest and the eastern United States. An American restaurant and bar that “feeds your lifestyle,” Houlihan’s menu features center-cut steaks, fresh seafood entrées, baked-to-order flatbreads and artisan salads and sandwiches along with an interesting, everyday wine and cocktail selection. Houlihan’s offers dishes in both small and large portions and is dedicated to developing menu options that address ever-evolving consumer lifestyles — be it meatless, gluten-sensitive, organic, or smaller portioned items. The restaurants feature design-forward finishes and architectural elements and a custom, curated playlist that changes monthly; many locations feature display kitchens, original artwork, and patios designed for social lounging. Houlihan’s is privately owned by Houlihan’s Restaurants, Inc. which developed and owns several restaurant concepts including Bristol Seafood Grill, Devon Seafood + Steaks and J. Gilbert’s Wood-Fired Steaks & Seafood. The company is headquartered in the Kansas City metro area. For more information on franchise opportunities, please visit www.houlihans.com/franchise.
About Owl’s Brew
Owl’s Brew is the first ever craft cocktail mixer made from tea and botanicals. Fresh-brewed in micro-batches from whole tea leaves, fruits and spices, Owl’s Brew pairs seamlessly with various spirits, beers and wines to create elegant, balanced tea-based cocktails. Founded in 2013 by tea enthusiasts and blending experts Jennie Ripps and Maria Littlefield, Owl’s Brew is made with organic ingredients, packed with antioxidants and is only 20-40 calories per serving, making it the “wiser” way to imbibe. Available for nationwide shipping online and at retailers across the country, the tea mixer line currently consists of five different flavors including The Classic (English breakfast, lemon, lime); Pink and Black (Darjeeling, hibiscus, strawberry, lemon); Coco-Lada (black tea, chai spices, pineapple and coconut); White and Vine (white tea, watermelon, pomegranate, lemon peel); and Wicked Green (green tea, lemon, lime, habanero). Owl’s Brew has received numerous awards and accolades including a Sofi Award for “Best Cold Beverage” and BevNet’s “Best Tea Based Beverage.” Forbes also recently honored Maria in its coveted “30 Under 30” list and Specialty Food selected Jennie as a “35 Under 35” finalist in the Food & Beverage Industry category. This past autumn, the co-founders published a book, Wise Cocktails (Rodale Press, Oct ’15), ranked in the top ten in its category on Amazon after publication.
Owl's Brew. Drink Wise.