Global and China LED Industry Report, 2013-2014
Global and China LED Industry Report, 2013-2014 mainly includes the following: 1, LED downstream market 2, Trends of LED packaging 3, Sapphire Ingot Industry and Market 4, LED industry 5,39 LED vendors The LED industry chain consists of six levels: Die (L0), Package (L1), Carrier (L2), Module (L3), Lump (L4) and System (L5). Herein, Die (L0) and Package ( L1) are two focuses. After the recession in 2011 and 2012, LED saw a turning point in 2013 when Die (L0) and Package (L1) LED market size hit about USD15.188 billion, a rise of 8.3% from 2012. In 2014, the LED market will continue to recover with the market size of USD16.562 billion (up 9.0% from 2013). However, the market is expected to slow down in 2015 because oversupply and a new round of price wars may arise.
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The global LED industry can be divided into four clusters. First, Europe and America underline general lighting with an emphasis on high reliability and high brightness. Second, Japan embodies the most comprehensive technology, performing outstandingly in both of general lighting and backlight display. Besides, it also targets general lighting, automobiles, mobile phones and TV. Third, South Korea and Taiwan targets laptop display backlight, LED-TV backlight and mobile phone backlight with large shipment, low unit price and low margin. Last, Mainland China centers AlInGaP, outdoor display, advertising screen and signal lights which require low technology and reliability; and in these fields, customers are scattered and the unit price is low. From 2011 onwards, a large number of Mainland Chinese enterprises have entered the LED industry, causing panic. In reality, none of Mainland Chinese enterprises (including the giant Sanan Optoelectronics) is capable of producing white LED chips or grasping the related patents.
Therefore, Mainland China has to import or purchase all needed white LED chips from foreign companies. Mainland Chinese LED enterprises rely on local governmental subsidies which were huge in 2010-2013. For example, Elec-Tech International was subsidized with RMB270 million in 2010, RMB311 million in 2011, RMB224 million in 2012 and RMB315 million in 2013; but, the net income of the company was only RMB4.6 million in 2013. Without these subsidies, the company might be in a serious loss. Sanan Optoelectronics obtains RMB4 billion from Xiamen’s government in 2014, because Xiamen is eager to make the company return to Xiamen from Wuhu. Numerous Mainland Chinese LED downstream enterprises are featured with small scale, severe homogenization and intense price war. They cannot get governmental subsidies or conduct financing in the stock market.
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In 2014, many of them may go bankrupt. Since 2013, the development of the LED industry has been mainly reflected in the packaging field. In the future, the LED cost reduction depends on packaging instead of Epitaxy. Packaging costs over 50% of the LED chip spending. Currently, COB packaging and Flip chip packaging are not only the most promising, but also represent the future direction. COB performs strikingly in the field of street lighting and high-power general lighting. But, it is inferior to FLIP-CHIP in the fields where volume is emphasized, such as TV BLU. In addition, FLIP-CHIP’s cost advantage is more obvious. From the perspective of cost and application, COB will become the future mainstream of lighting design. FLIP-CHIP made its debut in 2008, and became mature in early 2012. Its biggest advantage lies in: it can go to SMT production lines directly under high current without Wirebond or separate welding; besides, its size is small. The market size is estimated to jump from USD1.5 billion in 2013 to USD5.5 billion in 2017. In the BLU field, FLIP-CHIP will become the mainstream.
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Prior to 2014, LED cost cutting concentrated in the Epitaxy field, so that Epitaxy vendors witnessed a sharp decline in profits, even many of them exited from the industry due to losses. After 2014, packaging factories will suffer the cost-cutting pressure, so some of them with poor technical capabilities may see descending profits.
Australia - Broadcasting - Pay TV, IPTV, Mobile TV: http://www.marketresearchreports.biz/analysis-details/australia-broadcasting-pay-tv-iptv-mobile-tv
Tablets and other smart devices clear winners in a fragmenting entertainment market
The broadcasting markets – FTA TV, STV, IPTV, Digital TV and Mobile TV have seen a number of changes over the last couple of years. Changes have included digitalisation of the Free-to-Air transmission frequencies, digital radio rollouts and continuing trials, increased availability of subscription TV, hotting up of the IPTV market and more TV viewing on mobile devices. As a result of this tightly contested market we have seen some lowering of access charges for some of the subscription-based services. Often the audiences are altering their viewing patterns using available technology some legal and some questionable, with apps as well as online access to suit lifestyles and their viewing preferences rather than what the industry prescribes them to do.
Also in 2014 the online advertising sector is gaining a further percentage of revenue and it overtook the revenues of the FTA industry. Many of the traditional TV companies are already struggling and will now need to move faster if they are to remain viable towards 2020 when the NBN rollout should see most Australians with fast broadband that allows full-streaming digital access. The broadcasters are now hoping that subscription video on demand (SVoD) content can bring back revenue to them as they try to convert their catch-up viewers to this paying model from the current free replay services that they also provide.
With subscription TV household penetration still languishing below 30%, we are seeing more content available over-the-top (OTT) through the IPTV service providers. Telstra, the largest, has more than 600,000 customers to its bundled Pay TV service. Other providers in the growing paid for IPTV market include FetchTV, Quickflix, EzyTV, FOXTEL’s Presto, while some overseas companies including Netflix are eagerly watching the market. In this publication BuddeComm provides updates and reports on this sector, but BuddeComm remains pessimistic about the current commercial IPTV business models.
BuddeComm sees the traditional IPTV model as making something of a comeback, as new services are launched over higher-speed broadband networks and the introduction of competitively priced triple-play models. However, we believe that digital rights constraints are making it impossible for the service to take a larger share of the entertainment content market. It is therefore free catch-up TV series rather than movies and sport that are driving the current developments. Movie content available – under the basic IPTV subscription - is mostly B- or C-rated; A rated material and new releases are only available at extra charges.
There is a correlation between the availability of high-speed broadband and IPTV usage and BuddeComm estimates that further increases in high-speed broadband penetration will drive new IPTV developments. The rapid growth of smartphones and tablets is also giving this market a boost, as well as new business models like pay-per-view. By far the largest growth in IPTV video entertainment comes from user-generated content services such as YouTube, Facebook and a whole new range of services of short, and even super-short, videos. Catch-up TV would be the second largest category and the ABC’s iView is the clear winner here.
We report on the increase in advertising spending on the mobile sector that has followed increased smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers. The increase in online advertising comes as Australian businesses expand their presence online and aim to see local sales win over from sales made offshore.
The addition of revenue streams from alternative ways of watching subscription TV such as IPTV is being watched from within the industry. The FTA broadcasters as well as the marketers and advertisers who also need a return on their investments are watching all the available content options. There are still many years for the standard TV market to have its monopoly-based content system available until the NBN becomes ubiquitous across Australia, when alternative digital streams become commonplace and ubiquitous, it is now the time to get higher penetration rates.
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Watching mobile video from tablets, catch-up on PCs and other mobile devices requires more and more data bandwidth. Streamed programs on 3G or 4G are fast becoming data hogs on the mobile networks. As small data caps are normally the only available option due to pricing and availability, usage is somewhat limited in 2014/15 as a typical TV show uses around 500MB in a two hour session. But this does not deter many viewers with WiFi connectivity as the number one catch-up service, iView has more than 50% of its viewers using it on a mobile device.
Consumer Electronics Markets in China
China's demand for Consumer Electronics has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2003, 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled.
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Table of Content
Report Scope and Methodology
II. BUSINESS ENVIRONMENT
Key Economic Indicators
Population and Labor
Financial and Tax Regulations
Banking System and Regulations
Taxes, Tariff and Custom Duties
III. CONSUMER ELECTRONICS INDUSTRY ASSESSMENTS
Consumer Electronics Industry Structure
Market Size and Growth
Major Producer Facility Locations, Output and Capacity
Market Share of Key Producers
Major Foreign Investments
IV. CONSUMER ELECTRONICS PRODUCTION AND DEMAND
Consumer Electronics Production and Demand
Toys and Games
Consumer Electronics Imports and Exports
V. CONSUMER ELECTRONICS CONSUMPTION BY MARKET
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