New York, NY May 1, 2014 – DigitasLBi, a global marketing and technology company, today announced two new collaborative and exclusive deals with Epic Digital and BuzzFeed to develop short and long-form digital content for brands. Both partnerships were announced onstage at the DigitasLBi NewFront, the digital content marketplace’s only agency event, and an anchor event for the third annual Digital Content NewFronts.
“We’re taking the innovation reigns when it comes to content, leaning in – forward and fearless as audiences continue to shift, grow, shrink and move on,” said Tony Weisman, CEO DigitasLBi North America. “Our deals with BuzzFeed and Epic Digital are fearless investments in creativity. We’ve cast a wide net to find the best content available from around the globe to tell stories that need to be told.”
Epic Digital: Exclusive First Look
DigitasLBi announced an exclusive partnership with non-fiction publisher Epic Digital, whose co-founder Joshuah Bearman, is credited with writing the true story behind the 2012 Best Picture winner Argo. The deal positions DigitasLBi as the first and only agency to gain monthly “first look” access to Epic Digital’s developing global editorial content, written by some of the most well-respected writers in Hollywood. In addition, DigitasLBi will tap into Epic Digital’s veteran staff of renowned journalists, researchers, and designers to create unique, one-of-kind, fully integrated brand briefs for participating clients based on Epic’s extraordinary true stories.
“We’re constantly travelling the world in search of captivating true stories, the types of narratives that you can’t forget,” says Joshua Davis, co-Founder of Epic Digital. “Our partnership with DigitasLBi allows us to bring this adventurous narrative approach to DigitasLBi clients while providing us a platform to share these gems on a grander digital scale.”
BuzzFeed ‘In-Residence’ @ DigitasLBi
DigitasLBi and BuzzFeed, the social news and entertainment website, announced the 'BuzzFeed In Residence' program, where members of the BuzzFeed Brand Team, as part of their larger BuzzFeed U program, will work weekly inside DigitasLBi’s New York office, collaborating with the agency and its clients to address and execute evolving strategies for brands. The BuzzFeed brand team will be available to assist in real-time content creation and instant reaction to breaking news, trends and popular culture along with analysis of social content.
DigitasLBi will identify multiple clients across all offices to participate in the program, providing participating brands a consistent presence on BuzzFeed and allowing for continuous activities to test, learn and apply successful social strategies.
“BuzzFeed and DigitasLBi both believe that great things happen when you remove the formal walls, countless email clutter and instead invite partners into the creation process from the ground up,” said Jonathan Perelman, VP Agency Strategy, GM Video. “The ‘BuzzFeed In Residence’ program was created with the belief that the best work will come from face-to-face collaboration.”
The BuzzFeed Brand Team will reside in the DigitasLBi BrandLIVE™ room, the agency’s proprietary real-time content marketing platform. BrandLIVE™ includes a stable of 25 open and collaborative partners across content, measurement, listening, and publishing. These partners are cast according to the specific goals and needs of each client. The agency has opened six BrandLIVE™ rooms across Boston, Chicago, Detroit, London, and New York.
DigitasLBi: Ron D’Amico, Ron.Damico@digitas.com, 617-369-8517
Epic Magazine: Kelly Vicars, Kelly@epicmagazine.com, 719-351-8622
Buzzfeed: Christina DiRusso, Christina.Dirusso@buzzfeed.com,914-646-7078
About Epic Digital
Epic Digital was founded by Joshuah Bearman and Joshua Davis, award-winning journalists who specialize in telling extraordinary true stories. In 2007, Bearman published a story about a CIA-orchestrated hostage escape from Tehran. The article was adapted into Argo, the Academy-Award winning film. Together, Bearman and Davis have over 20 film and television projects in development with talents such as George Clooney and JJ Abrams. Epic Digital was created to bring this narrative non-fiction storytelling to the advertising space.
BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 130M.
DigitaslBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index] is the world’s third largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Web site: www.publicisgroupe.com.