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Absolutely PR Wraps Up Ten-Year Consulting Relationship with the Colorado BioScience Association

Building the Colorado Bioscience Brand: 2005 through 2014

Lakewood, CO, January 27, 2015 - Metro Denver-based Absolutely Public Relations completed ten years of consulting the Colorado BioScience Association (CBSA) last month, retiring from the contractual commitment. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, “I proactively ended this long, productive and valuable client relationship after a decade in order to redefine how I deliver PR consulting services to clients going forward. Absolutely PR, founded in April 1999, remains open, and I will be taking on projects of a lesser scope than in the past to allow more personal time for travel and relaxation with my family.” Absolutely PR also remains a CBSA member company.

Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance, there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local since we began monitoring.

Here is a sampling of placement highlights from the past decade of CBSA’s PR program lead by Absolutely PR:

2014

Sep 11, 2014 - Denver Post – BioWest 2014: 'Colorado biotech firms…innovate efficiently' - http://www.denverpost.com/Business/ci_26510215/Colorado-biotech-firms-trying-to-innovate-efficiently

Sep 11, 2014 – Denver Business Journal – BioWest 2014: ‘'FDA could be source of innovation, Hamburg says' - http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/fda-could-be-source-of-innovation-hamburg-says.html?page=all  and speech posting at the FDA website: http://www.fda.gov/NewsEvents/Speeches/ucm415798.htm  

Sep 11, 2014 – InnovatioNews - ‘BioWest 2014 offers insight on creating healthier workforce, getting products to market’ - http://innovationews.com/science/bioscience/biowest-2014-offers-insight-on-creating-healthier-workforce-getting-products-to-market/   

Jul 4, 2014 – Denver Business Journal - "Med devices drive Colorado bioscience industry" - http://www.bizjournals.com/denver/print-edition/2014/07/04/med-devices-drive-colorado-bioscience-industry.html  

Jun 25, 2014 – InnovatioNews ; “Logan Collins of Boulder placed second in BioGeneius International Competition in San Diego” - http://innovationews.com/science/bioscience/logan-collins-of-boulder-places-second-in-biogeneius-international-competition-in-san-diego/  

Jun 20, 2014 – Denver Business Journal Op-Ed – Colorado: 'Welcome to the United States Patent and Trademark Office' - http://www.bizjournals.com/denver/print-edition/2014/06/20/letter-to-the-editor-welcome-to-the-united-states.html?page=all  

Mar 6, 2014 – FierceBiotech - 'The top 15 cities for biotech venture funding' - Metro Denver Ranks 12th - http://www.fiercebiotech.com/story/top-15-cities-biotech-venture-funding/2014-03-06#denver  

2013

Nov 8, 2013 – Denver Business Journal – Colorado “Biotech industry honors founders, companies” - http://www.bizjournals.com/denver/blog/boosters_bits/2013/11/biotech-industry-honors-founders.html

Oct 16, 2013 - Xconomy: 'Colorado Biotech Searches for a Few More Investors, Anchor Tenants' - http://www.xconomy.com/boulder-denver/2013/10/16/colorado-biotech-searches-investors-anchor-tenants/?single_page=true  

Sep 20, 2013 – InnovatioNews – Colorado’s “CBSA investor and partnering conference shines spotlight on region’s most promising bioscience firms” http://innovationews.com/science/bioscience/investor-and-partnering-conference-shines-spotlight-on-regions-most-promising-bioscience-firms/

Sep 19, 2013 – Rocky Mountain Life Science Investor & Partnering Conference: Denver Post – “Execs: Colorado needs stronger core to be biopharmaceutical center” - http://www.denverpost.com/News/ci_24132559/Execs:-Colorado-needs-stronger-core-to  

Sep 9, 2013 – Medical Device Daily – “A decade of growth in metro Denver’s medical device sector” – PDF: https://www.dropbox.com/s/akkav1x3xrf037y/MedicalDeviceDaily%209Sept2013.pdf?dl=0  

Aug 23, 2013 – Denver Business Journal Op-Ed – 'Building more investors is vital to Colorado’s economy' - http://www.bizjournals.com/denver/print-edition/2013/08/23/building-more-investors-is-vital-to.html?page=all  

Mar 1, 2013 – ColoradoBiz Magazine – “Colorado innovators weigh impact of contested tax” –http://www.cobizmag.com/articles/colorado-innovators-weigh-impact-of-contested-tax     

2012

Dec 14, 2012 – Denver Business Journal – “Colorado BioScience Association hands out nine awards” -  http://www.bizjournals.com/denver/print-edition/2012/12/14/colorado-bioscience-association-hands.html?page=all

Nov 8, 2012 - Denver Post: 'April Giles named CEO of Colorado BioScience Association' - http://www.denverpost.com/breakingnews/ci_21956260/april-giles-named-ceo-colorado-bioscience-association  

Oct 22, 2012 – BIOTechNow – “Biotech is Growing in Colorado” http://www.biotech-now.org/public-policy/2012/10/biotech-is-growing-in-colorado#  

Sep 13, 2012 – 9News – 'Fort Collins, Colorado, making strides in doggie cancer'' - http://www.9news.com/story/local/2012/09/12/1815932/  

Sep 10, 2012 – Colorado Public Radio – Colorado Matters  - ‘'Colorado Biotech's Big Day' Interview with April Giles about the BioWest 2012 Venture Showcase competing companies http://media.cpr.org/audio/ColoradoMatters/2012/09/10/Biotech_Industry.32.mp3  MP3: https://www.dropbox.com/s/njmliocy3bvvzwa/ColoradoPublicRadio%20BioWest2012%2010Sept2012.mp3?dl=0  

2011

Dec 9, 2011 – Denver Business Journal – “Colorado BioScience Association bestows 2011 awards” - http://www.bizjournals.com/denver/morning_call/2011/12/colorado-bioscience-association.html  

Sep 23, 2011 – Rocky Mountain Life Science Investor & Partnering Conference: Denver Post – “Colorado biotechs court financing by showing off inventions” - http://www.denverpost.com/Business/ci_18958018/Colorado-biotechs-court-financing-by-showing  

Sep 15, 2011 – Genetic Engineering & Biotechnology News – “GEN on Fort Collins, Colorado-based VetDC: 'Firm Finds New Uses for Drugs, Diagnostics, and Devices in Companion Animals' - http://www.genengnews.com/gen-articles/repurposing-biotechnology-products-for-pet-care/3803/?kwrd=VetDC  

Sep 12, 2011 - 9News - Interview: Colorado’s BioWest "Conference brings together local innovative life-science companies" - http://archive.9news.com/news/local/article/218766/346/Conference-brings-together-local-innovative-life-science-companies  and http://coloradobio.blogspot.com/2011/09/9news-interview-conference-brings.html   

Jul 2, 2011 - Denver Post Guest Commentary/Op-Ed: "Colorado's Innovation Economy" - http://www.denverpost.com/opinion/ci_18394426  

Jul 2011 - Site Selection: 'Colorado Bio has solid infrastructure' - http://www.siteselection.com/LifeSciences/2011/jul/commentary.cfm  

May 2011 – Bioscience Magazine – “Working the Network: Landing a job through networking is more than talking science over cocktails” – pdf: https://www.dropbox.com/s/1l2978xv2csob9n/BioscienceMagazine%20May2011.pdf?dl=0   

Feb 2, 2011 – Denver Post – 'Colorado bioscience program creates 598 jobs' - http://www.denverpost.com/business/ci_17270132

2010

Sep 30, 2010 – Colorado Public Radio - "Biotech in Colorado: Synthetic Sharkskin and So Much More" - http://media.cpr.org/audio/NewsFeatures/2010/09/30/100930_1001_ATC_500_EW_Biotech_Venture_Showcase_-_WITH_LEAD.32.mp3 MP3 and PDF: https://www.dropbox.com/s/yvbylspntloll3p/ColoradoPublicRadio%20BioWest2010%2030Sept2010.mp3?dl=0  

Sept 7, 2010 – Denver Business Journal – “CSU prof Temple Grandin, subject of HBO movie, to keynote Denver’s BioWest”  -  http://www.bizjournals.com/denver/stories/2010/09/06/daily8.html

Sep 2010 – Bylined Article: iStudent Advisor: “The Science of Biotechnology: Why Colorado is a perfect place to study” – PDF: https://www.dropbox.com/s/c44bj863vnuz7xy/iStudentAdvisor%20Sept2010.pdf?dl=0   

June 30, 2010 – Denver Post – “Six Colorado biomed researchers land big grants” - http://www.denverpost.com/News/ci_15411071/Six-Colorado-biomed-researchers-land-big   

June 22, 2010 – Denver Business Journal – “Baumunk, Metro Denver EDC exec, named CEO of Colorado BioScience Association” http://www.bizjournals.com/denver/stories/2010/06/21/daily21.html?page=all

Spring 2010 – European Life Science Journal – “Colorado’s bioscience industry boasts a strong infrastructure” – PDF: https://www.dropbox.com/s/isqv1rhmlmvv5lw/EURLifeSciJournal%20Spring2010.pdf?dl=0  

Feb 21, 2010 – Denver Business Journal - “With $4.75M in hand, institute helps biotech startups ” in Colorado - http://www.bizjournals.com/denver/stories/2010/02/22/story10.html?page=all

January 2010 – Denver Magazine – “The New Health Technology” – PDF: https://www.dropbox.com/s/w4g7p91zagw49ot/Denver%20Magazine%20Jan2010%20TheNewHealthTechnology.pdf?dl=0  

2009

Nov 2009 – Inc Magazine – “Innovation: A New Way to Fight Germs - Sharklet Technologies' Tony Brennan invented a sharkskin-like pattern that resists microbes” - http://www.inc.com/magazine/20091101/innovation-a-new-way-to-fight-germs.html   

Oct 11, 2009 – Denver Business Journal – Colorado’s ”CBSA pushes education initiatives to help attract future workers” - http://www.bizjournals.com/denver/stories/2009/10/12/story7.html?page=all

Sep 18, 2009 – Rocky Mountain Life Science Investor Conference: Denver Post – “Biotech companies court venture capitalists: Medical Money” - http://www.denverpost.com/Business/ci_13362212/Biotech-companies-court-venture-capitalists   

July 1, 2009 – Genetic Engineering & Biotechnology News – “Building a Successful Biotech Incubator” – PDF: https://www.dropbox.com/s/eedxjwight7cigt/GEN%20-%201July2009%20-%20Building%20a%20Successful%20Biotech%20Incubator.pdf?dl=0  

May 29, 2009 – BioSpace.com – “Colorado Again Confirmed as Top Bioscience State by National Rankings & Venture Capital Funding Activity” http://www.biospace.com/News/colorado-bioscience-association-colorado-again/142785

Spring 2009 – European Life Science Journal – Colorado’s “Expanding world-class technologies” – PDF: https://www.dropbox.com/s/baujbx7eeh8ho3s/EURLifeSciJournal%20Spring2009.pdf?dl=0  

Jan 2009 – ColoradoBiz Magazine  – “Biotech a Bright Spot In Colorado Economy: Jumping The Curve” – PDF: https://www.dropbox.com/s/90on2tnazg1yulv/ColoradoBizMag%20JumpingTheCurve%20Jan2009.pdf?dl=0  

2008

Dec 1, 2008 – Bylined Article: Drug Discovery & Development – “Rocky Mountain High Bioscience” – PDF: https://www.dropbox.com/s/2hvjgg2kikicxsb/DD%26D%20WebExclusive%20RockyMountainHighBioScience%209Dec2008.pdf?dl=0  

Nov 13-14, 2008 – Colorado Public Radio – 2008 Venture Showcase at BioWest 2008  – Part 1 & Part 2 MP3s: https://www.dropbox.com/s/7yu97kcud6u5066/ColoradoPublicRadio%20BioWest2008%2013Nov2008%20PtOne.mp3?dl=0 and https://www.dropbox.com/s/xf0vgij0ubsbsjj/ColoradoPublicRadio%20BioWest2008%2014Nov2008%20PtTwo.mp3?dl=0  

Sep 2008 – Nature Biotechnology – Colorado: “Growing the bioscience career pipeline – a new program connects local science teachers with the bioscience industry” – PDF: https://www.dropbox.com/s/ydd5bgezt985qxh/NatureBiotechnology%20Externship%20September2008.pdf?dl=0  

Aug 29, 2008 – Denver Business Journal – Colorado – “Med device industry stays healthy” – PDF: https://www.dropbox.com/s/l556qpo9em2x6tu/DBJ%20MedDeviceOverview%2029Aug2008.pdf?dl=0  

Aug 24, 2008 – Denver Business Journal – “$26.5M incentive could propel [Colorado’s] bioscience industry” –http://www.bizjournals.com/denver/stories/2008/08/25/focus11.html?page=all  and PDF: https://www.dropbox.com/s/aome0rfjl2xv6iv/DBJ%2026.5MillionCouldPropelIndustry%2022Aug2008.pdf?dl=0

Aug 17, 2008 – Denver Business Journal - “Snakes alive: Hiberna seeks help from nature to cure many diseases” -  http://www.bizjournals.com/denver/stories/2008/08/18/story11.html?page=all

Aug 8, 2008 – Denver Business Journal Good Works – Colorado “Bear Creek biology teacher gets chance at industry work” – PDF: https://www.dropbox.com/s/b1j7cte97gw67gw/DBJ%20ExternProgram%208August2008.pdf?dl=0  

Aug 7, 2008 – Denver Post YourHub – Colorado “Bear Creek teacher externs at biotech firm” – PDF: https://www.dropbox.com/s/sa8o7mzp16av3p1/PostYourHub%20ExternProgram%207August2008.pdf?dl=0   

Jul 2, 2008 – CBSA Release - “Colorado Confirmed as Top Bioscience State by National Rankings” - http://www.pr.com/press-release/93112 and http://www.prweb.com/releases/2008/7/prweb1066174.htm  

June 17, 2008 – Denver Business Journal – Colorado Governor “Ritter to promote bioscience in San Diego” - http://www.bizjournals.com/denver/stories/2008/06/16/daily27.html

April 17, 2008 – Denver Business Journal – “Brown leaving Colorado BioScience Association” -  http://www.bizjournals.com/denver/stories/2008/04/21/story8.html?page=all  

Winter 2008 – European Life Science Journal – “Good conditions fuel Colorado’s bioscience industry” – PDF: https://www.dropbox.com/s/1i8hvo33kpczd87/EURLifeSciJournal%20Winter2008.pdf?dl=0  

2007

Dec 12, 2007 – Medical Device Daily - BioWest 2007- Ubl: healthcare ‘homogeneous’ for Dems, not ‘at top’ for GOP” PDF: https://www.dropbox.com/s/20ef3o5tvfxc0ug/MedicalDeviceDaily%2012Dec07%20UblCollinsRecap.pdf?dl=0  

Dec 11, 2007 – Medical Device Daily – ‘BioWest 2007: ‘Showcase,’ and MDD, select ingenious valve firm as tops’ – PDF: https://www.dropbox.com/s/0hsfz3qs2z5loqe/MedicalDeviceDaily%2011Dec07%20VentureShowcaseResultsAndRecap.pdf?dl=0   

Dec 10, 2007 – Medical Device Daily - “BioWest 2007: Making med-tech & providing the services to do it well” - PDF: https://www.dropbox.com/s/m5vy4m84mjrif0a/MedicalDeviceDaily%2010Dec07%20RitterBeamOneQuestPD.pdf?dl=0  

Nov 29, 2007 – Denver Business Journal – “Colorado BioScience Association picks award winners” - http://www.bizjournals.com/denver/stories/2007/11/26/daily36.html?page=all

Nov 20, 2007 – Denver Post – “Pharmion sale shows Colorado's bioscience vigor” - http://www.denverpost.com/Business/ci_7510367/Pharmion-sale-shows-Colorado39;s-bioscience-vigor  

Oct 14, 2007 – Denver Post – “Gambro BCT in the blood business” - http://www.denverpost.com/Business/ci_7166284/Gambro-BCT-in-the-blood-business  

Sep 12, 2007 – Denver Post – “CU prof donates $20M for biotech center: Marvin Caruthers shares wealth” - http://www.denverpost.com/News/Local/ci_6866315/CU-prof-donates-20M-for-biotech

2006

Oct 2006 – Medical Design – “BioWest 2006 closes with record attendance” – PDF: https://www.dropbox.com/s/jnds7f96ub19rqj/MedicalDesign%20BioWest2006%20Oct2006.pdf?dl=0   

Sep 25, 2006 – Denver Business Journal – Colorado “State offering $2M in bioscience grants” -  http://www.bizjournals.com/denver/stories/2006/09/25/daily12.html

Sep 5, 2006 – Medical Device Daily – “BioWest 2006: TheraTogs is a ‘wearable hugs’ maker right at home in Telluride” – PDF: https://www.dropbox.com/s/a5uxv0se0owtfpv/MedicalDeviceDaily%205Sept2006%20TheraTogs.pdf?dl=0   

Aug 31, 2006 – Medical Device Daily – “BioWest 2006: New STAR center drives Baxa’s starring role in pharmacy sector” PDF: https://www.dropbox.com/s/migss7h08l08bt3/MedicalDeviceDaily%2031Aug2006%20Baxa%20Corp.pdf?dl=0  

Aug 29, 2006 – Medical Device Daily – “BioWest 2006: Encision short-circuits injuries from stray electrosurgery burns” – PDF: https://www.dropbox.com/s/i817981z3duq62l/MedicalDeviceDaily%2029Aug2006%20Encision.pdf?dl=0  

Aug 28, 2006 – Medical Device Daily – “BioWest 2006: Gambro BCT: big safety in blood, but short on headlines” PDF: https://www.dropbox.com/s/6pa2umu4xe46hhv/MedicalDeviceDaily%2028Aug2006%20Gambro.pdf?dl=0

Aug 25, 2006 – Medical Device Daily – “BioWest 2006: Ives offers new ‘flat’ scenario for ‘unflat’ world of med-tech” – PDF: https://www.dropbox.com/s/wfoe1tey5ngjjic/MedicalDeviceDaily%2025Aug2006%20IvesAdvaMed.pdf?dl=0  

Aug 21, 2006 – Denver Post – Colorado: “Top biotech firms will be honored” - http://www.denverpost.com/News/Local/Colorado/ci_4211520/Top-biotech-firms-will-be-honored  

Aug 20, 2006 – Denver Business Journal – “Colorado BioScience group to present annual awards” - http://www.bizjournals.com/denver/stories/2006/08/21/story9.html?page=all

Jul 2, 2006 – Denver Business Journal – “Cooking up new business: Bioscience companies hatching at new Fitzsimons incubator” - http://www.bizjournals.com/denver/stories/2006/07/03/story5.html?page=all  

2005

Nov 9, 2005 – Denver Business Journal – Colorado “Bioscience group bestows awards” - http://www.bizjournals.com/denver/stories/2005/11/07/daily46.html

Oct 9, 2005 – Denver Business Journal – “Dollars flowing to Colorado's biotech players: Replidyne, GlobeImmune net $96M in only one month” - http://www.bizjournals.com/denver/stories/2005/10/10/story3.html?page=all

Oct 2, 2005 – Denver Business Journal – “Authority, incubator boost Colorado Biotech” - http://www.bizjournals.com/denver/stories/2005/10/03/story4.html?page=all


2008-2014

Absolutely PR also initiated and maintained CBSA’s social media channels. These channels included: 


Additional Backgrounding

In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies. Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.” 

New PR Resource for CBSA

The Primavera Group, Colorado-based brand development and integrated strategic marketing communications company, assumed the media relations and strategic public relations contract for CBSA beginning January 5, 2015. Primavera Principal Sarah Eder and Senior Communications Strategist Sheliah Reynolds represent the Primavera team on the CBSA account. In the bioscience space, Primavera has worked with CBSA member company, Sharklet Technologies, for the past seven years, achieving key media placements internationally, nationally and locally for the Colorado-based medical technology company. For more information, visit http://sharklet.com/about-us/in-the-news and http://www.theprimaveragroup.com.

About Colorado BioScience Association

The CBSA is a not-for-profit organization providing services and support for Colorado's growing biosciences industry. With more than 350 members, CBSA actively works to promote the growth of the industry by working for a better business environment, grow the state's biotech workforce, fight for policies that support a strong bioscience industry in the state, and speaking with a single voice on behalf of the industry. For more information, visit http://www.cobioscience.com.

About Absolutely Public Relations 

Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the international, national, trade press, local and social/digital media space. Visit http://www.AbsolutelyPR.com.
 
Contact: 

Maggie Chamberlin Holben, APR - Absolutely Public Relations - 303-669-3558 - maggie@absolutelypr.com