Accelerate With Google And Be The Match Power Idea Hack-a-thon for Underserved Communities in the Atlanta Area

Goodie Hack Assists We Cycle Atlanta, Atlanta Food & Farm and Other Local Organizations Solve Technology-Based Challenges


ATLANTA, June- 2014 /PRweb/ --  Local innovators will tackle the technology challenges of ten local organizations at Goodie Hack, an all-day idea hack-a-thon benefiting underserved communities on June 21,2014, at Opportunity Hub located at 200 Peachtree. 

The quarterly event brings techies and non-techies together for a day of brainstorming and web and mobile app development to empower purpose-driven organizations. Goodie Hack is a fast-paced and intense ten hour hack-a-thon where ten purpose-driven organizations that focus on under-served communities present their top non-financial challenges to a room full of designers, developers, business professionals, artists, nonprofit leaders, and everyday people. The participants will break into teams for five hours, and begin to brainstorm and develop websites or mobile apps to solve their organization's challenge(s). Goodie Hack was first launched in March by sf35, an organization for high-performance capacity African-American, Latino, and women entrepreneurs.


"We believe our communities already have all the resources in place to solve the majority of our problems, but the ecosystem isn't very efficient," says Joey Womack (Co-Founder, sf35). "By harnessing the collective wisdom and connections of community members, we strive to increase the capacity of organizations already working on these issues." 

Solutions will be largely based on technology powered by Accelerate With Google, one of the event's key sponsors. "I am excited to represent the  Google team at Goodie Hack, because I truly believe in the power of harnessing ideas from community leaders, business owners, and technologists to create solutions for real problems," said Jewel Burks, Diversity Evangelist at Google. 

Organizations were carefully selected to participate in this quarter's event, including Be the Match, Food Commons Atlanta 'Fertile Crescent,' Love Beyond Walls and Atlanta HBCU Alliance. Teams of innovators will work collectively over the course of a ten hour day to begin developing an app for each of the organizations. After the event, teams will continue to develop the app with the goal of launching within 90 days. Participating organizations will be able to license the app at no cost.  

"At Be The Match our mission depends on innovation. We are very excited to be a part of Goodie Hack and to see what creative ideas are generated to save more lives and raise awareness of marrow donation," statesRegan Hall Reinerth (Marketing & Communications Director, Be The Match). 

"Atlanta Food & Farm LLC is pleased to participate on behalf of a client initiative called the Food Commons Atlanta 'Fertile Crescent,'" said Kwabena Nkromo, Atlanta Food & Farm, LLC founder and lead partner. "We believe this forum will be an excellent way to leverage additional community impact value for our work as well as share what we have learned about local food systems planning. We expect to connect with other like minded social enterprises, and raise the collective social capital of the city through what we create at this event."

Good Hack will unite thinkers, innovators, creatives and industry disruptors that are all driven by a need to implement problem-solving solutions. Pitch Competition Judges include Jacqui Chew (iFusion Marketing), Dionne Mahaffrey (The Awesome Foundation, Atlanta Chapter), Marcellus Haynes (Technologists of Color, Atlanta Chapter), Luigi Montanez (Code For Atlanta), Jasmine Crowe (, Adrienne White (The Coca-Cola Company), and Orie Ward (Philogic). Other sponsors and partners include Inflex Digital, Nuracode, Black Founders, covello, Red Bull,,, General Assembly, OMGBooth.comUnder30 Mag,, Nex Labs, and Social Media Day Atlanta 2014.

This event is free and open to the public. To join an idea team or come out to be mentally stimulated and witness the power of collective thought visit, to register to attend on Saturday, June 21, 2014. To join the conversation the Twitter/ Instagram is @GoodHack and the hashtag is #goodhackATL #BeTheMatch #AccelerateWithGoogle



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About Goodie Hack
Launched in 2014, Goodie Hack is an idea hackathon designed to support 
deserving nonprofits with tech-based solutions to day-to-day challenges. Its mission is to help raise the basic need averages of people in under-served communities, relative to education, health & wellness, economic, safety, and environmental issues, around the world up to their respective countries' national averages. For more information, visit