Burlington, Vt. – KSV, a Burlington-based marketing firm, has promoted Cavan Chasan to executive connections director. The promotion reflects leadership restructuring within the digital media team and recognizes Chasan’s contributions to the growth and prosperity of the group.
At KSV, Chasan has led the Connections group in delivering results-oriented media strategies and plans. Focused on the intersection of media, marketing and technology, he drives his team in keeping pace with the ever-changing media landscape. Under his guidance, the Connections group received The (Boston) Ad Club’s Media Maven award for Sugarbush Resort for best use of social media to drive sales.
“Cavan has been instrumental in planning and managing digital strategy at KSV,” said Yoram Samets, managing director at KSV. “We are pleased to have him at the helm, to apply his leadership and strategic vision for the benefit of the agency and our clients.”
In his new role, Chasan is charged with enhancing the measurement portfolio and overseeing the Connections group and its engagement with the agency. He will also lead client services for State Street Global Advisors.
As part of the restructuring of KSV’s digital team, Connections Director Aimee Frost will assume leadership for planning and buying activities for Vermont Gas and Champlain College, and head up new business opportunities. Bob Smith, connections director and a core member of KSV’s leadership team, will maintain responsibility for day-to-day management of clients and lead the Mass Save media account.
“Bob built our connections group from a staff of one (Bob) to where it is today, and continues to do an awesome job for our clients and staff,” said Samets. “Aimee brings deep capability and talent to each project.”
Together, the leadership team will aim to increase the effectiveness of the connections team, focus on building out KSV’s measurement capability, and continue to develop KSV’s expertise in the energy industry.
KSV is a digitally driven, integrated marketing agency packed with smart, creative, passionate thinkers and doers. Based in Burlington, VT, with offices in NYC and Boston, we’re experts at energy efficiency marketing, sustainability, and outdoors travel and tourism with over 30 years of experience taking risks to deliver successful innovation.