When it comes to SEO, Rostin Ventures knows that being specific with a plan means true success for the companies that we represent. It’s a blend of SEO, SEM, online reputation management and content marketing that keeps the businesses we serve at the top of search. But, there is no set formula. Each of our clients is unique and each of the plans we use is specialized as well.
Added to the uniqueness of each SEO plan is importance of search engine algorithms. These algorithms are in a constant state of flux, changing to meet the needs of searchers. “Our team has many years of experience, but what makes us unique is our ability to be nimble and make changes quickly when they are needed,” said Julie Ross, President and CMO of Rostin Ventures.
Content marketing and syndication help to define the plans that Rostin Ventures uses for clients. Since algorithms are written with the end user in mind, good content and solid web design will remain supreme in search. But, there is a lot of strategy that goes on behind the scenes to help with SEO as well.
“We are regularly asked to come in and look at sites that have been managed in-house and commonly find a host of issues,” added Ross. “It’s usually not a matter of things being done wrong, most often it is SEO items that are just never completed.”
Rostin Ventures’ clients benefit from specialized plans because they are specific, not only to clients’ needs, but also the SEO needs of each client that are driven by competition and location. Local SEO has become tantamount with the increased use of smartphone and tablet technology, and all of Rostin Ventures’ clients are now benefitting from local SEO expertise that was in place well before the boom hit.
“Staying ahead of the changes in algorithms allows us to do more for our clients,” said Ross. “For us, the end usability is key, but our goal is results in search. Our SEO strategies have helped to build and grow companies… we would love to help you too!”