Coborn’s centralizes fuel pricing strategy with Kalibrate Cloud

Kalibrate Pricing Cloud and Kalibrate Survey coordinate decisions from headquarters to forecourt     

FLORHAM PARK, NJ (September 17, 2015)–Kalibrate, the experts in global fuel and convenience retail, announced today that Coborn’s, Inc. has chosen Kalibrate Pricing Cloud to centralize pricing decisions for its 35 fuel and convenience locations. Coborn’s selected Kalibrate Survey to enable store managers in the field to easily record competitor fuel prices using a smartphone.

Coborn’s two brands, Holiday and Little Duke’s, pride themselves on competitive gas prices, along with a spirit of continuous improvement.

“Kalibrate helps us operate and perform in a way that aligns with two of our corporate values: executional excellence and innovation,” said Dave Meyer, Vice President of Operations at Coborn’s, Inc. “We take risks, make advances and learn from the outcomes. That’s the continuous learning mindset we see in Kalibrate, too.”

“Coborn’s is a progressive retailer always striving for improvement,” said Bob Stein, president and CEO of Kalibrate. “Our centralized pricing strategy and solution will ensure their operation achieves executional excellence and improved performance.”

Coborn’s fuel and convenience stores are located in Minnesota, North Dakota and South Dakota. Kalibrate Pricing’s robust analytics enable the Coborn’s pricing team to optimize results defined by corporate strategy, while also accounting for local market conditions and site-specific characteristics. Station managers are connected to the process through Kalibrate Survey, ensuring that headquarters and forecourt are always aligned.    

Kalibrate Pricing solutions are available securely in the office or in the field. Cloud-based access enables streamlined simulation sharing and customizable workspaces. Access to the most current market data ensures that models and results reflect the complexities, dynamics and realities of the fuel retail environment. Kalibrate’s Client Success team will also continue to be an ongoing source of consultative support and industry expertise to the Coborn’s team.


Coborn’s, founded in 1921 with a single produce market in Sauk Rapids, MN, today is a highly diversified, employee-owned enterprise operating throughout the upper Midwest. This leading independent retailer operates 54 grocery stories, 19 Little Dukes and 15 Holiday convenience stores, along with numerous video stores, liquor stores and pharmacies. Coborn’s also owns and operates a central bakery, central dry cleaning facility, grocery warehouse and distribution center, and online grocery delivery service. For more information, visit


For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Headquartered in Manchester, United Kingdom and Florham Park, New Jersey, Kalibrate has centers of excellence in Mumbai, India; Tulsa, Oklahoma; and Melbourne, Australia as well as offices in 10 other countries. For more information, visit

Media contact:
Tamera Ross