25, 2016 - USA, Maryland, Olney - New Book: Culture Is The Bass: 7 Principles
For Developing A Culture That Works!
Leonard is happy to announce his new book, “Culture Is The Bass: 7 Principles
For Developing A Culture That Works!” which is already available at Amazon.
focuses on helping organizations create a true competitive advantage by
cultivating a good culture of Project Portfolio Management, a culture that
delivers a standard of excellence in strategy implementation and execution that
produces and exceeds stakeholders’ expectations.
walks the reader through how organizations can achieve harmony and a balanced
or unified vision in which every employee, including the Management,
understands the big picture and are focused on achieving the organization’s
objectives rather than being buried in their own processes. The author
understands that Culture and Organizational Leadership are key factors in
driving a business to profitability.
music analogy throughout the book to help drive the point home. This has worked
well with many readers, as Shep Hyken says, “I love the analogy/metaphor of
music being compared to business. There are lots of similarities, as you show
us. As a musician myself, I've often thought about how the two are similar -
and how interesting it would be to create a speech, or in your case a book,
around the topic.” Shep Hyken is the Wall Street Journal and New York Times
Best-Selling Author of “The Amazement Revolution” and “Amaze Every Customer
Every Time.” He’s also a Customer Service Expert and Keynote Speaker.
reader, Darlene T. Carver, says, “Gerald, you created a masterpiece. Using
music as the metaphor for culture opened up my mind, and it is so true in the
business world. I never equated music and business, but I now see the direct
In the book,
the reader will discover how to create a shared vision for their team, and how a
company can perform like a World Class Orchestra and receive a standing ovation
from its employees and customers.
Strategic Portfolio Management expert, the author has laid out in the book an 8
step process for implementing change and creating buy-In, and a 9 step process
for developing stories that will touch the heads, hearts and hands of the staff
to optimize their performance by bringing a Culture Change.
Leonard holds a bachelors degree in Music from Central State University in Ohio
and a master’s degree in Music from the Cincinnati Conservatory of Music,
specializing in Classical Bass. He is the current President, & CEO of
Principles of Execution (PofE), a Strategic Project Portfolio Management and IT
Governance consulting practice based in the Metro Washington, DC area. After
graduation, Gerald moved to New York City where he worked as a professional
bassist and a full-time minister for the New York City Church of Christ. He
later resigned from the ministry to devote more time to music. Several years
later he began his Information Technology career, initially focusing on network
computing and project management. He has worked as an IT Project Management
consultant and earned the MCSE, PfMP, MCTS, PMP, COBIT Foundation, ITIL
Foundation and CQIA certifications. Gerald has also acquired certifications in
Theory of Constraints Portfolio Management Technical Expert from the Goldratt
Institute, Hoshin Kanri, Project Management and Business Intelligence from the
University of California, Berkeley, as well as an Executive Leadership
Certification from Cornell University.