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MooMotion Brings Fashion-Forward Sophistication to Multisport Attire

New York, NY – January 7, 2014 – MooMotion, a fashion-forward performance and multisport wear company out of New York City, is ringing in the new year with a new line of quality gear specifically designed for the female triathlete community.

Built for speed, versatility and distance – without compromising style and fit - MooMotion’s 2014 collection veers away from the traditional idea that triathlete apparel cannot be both functional and fashionable. From top to bottom, every seam, stitch, fabric, and color-scheme used in MooMotion’s gear is thoughtfully designed to offer impeccable fit and unparalleled quality, with a feminine silhouette that compliments body types of all shapes and sizes. 

“After graduating from Parsons School of Design and working on Wall Street for almost ten years, I decided to combine my love for fashion and athletics with my business background to create the products that I had never been able to find for myself,” said Melissa Moo Harkins, founder of MooMotion. “The 2014 MooMotion collection really epitomizes what tri style can and should do for female athletes every where.”

With product attributes such as color blocking, smooth and supportive Italian fabric, flattering scoop necklines, slimming panels, and more, MooMotion provides women with fresh and sophisticated options while helping them go the distance, through water or land. 

MooMotion gear is available to ship now and can be purchased on the company’s new website at https://moomotionsports.com/. For additional company information, high-resolution photos, and product sample requests, please contact Maria Hennessey at maria@smakstrategies.com or 303.859.3317

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