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E-Commerce Luxury Italian Footwear Brand Expands With Crowdfunding

In conjunction with an exhibit at MRket, the largest national menswear tradeshow, Paul Evans has launched a crowdfunding campaign on Kickstarter to fund its next footwear collection. “Using the world’s largest crowdfunding platform to expand our shoe line is exciting. It gives us the opportunity to connect with customers in a new way and reward contributors with beautiful Italian made footwear, in addition to other Paul Evans branded merchandise,” said Evan Fript, Co-Founder and CEO.

Paul Evans is based out of New York City and manufacturers its shoes in Naples, Italy. Additionally, the company will be releasing its new tie line at MRket. "Our ties are made right here in New York City from very high quality imported fabric. Ties are a natural extension of our product offering and provide another avenue to showcase our our versatility and creativity to the menswear community," said Ben Earley, Co-Founder and Head of Business Development.

Launched in August 2013, Paul Evans sells its merchandise on its website and through a select number of showrooms in New York City. “Selling primarily online gives us the flexibility to control our product and ensure the highest levels of craftsmanship at very attractive price points,” added Evan Fript.

According to the NRF Foundation, e-commerce sales continue to increase as a percentage of total retail sales. In the United States, e-commerce represents approximately 6% of total retail sales, as of 3Q13, with aggregate sales of nearly $70 billion in the same period. Furthermore, e-commerce sales have been increasing over 15% per quarter since January 2010.

“We believe there is significant opportunity online. For many males consumers, physically shopping at a department store is a hassle and much too time consuming. We’re offering a very high quality product with free international shipping and free U.S. returns. Having a beautiful pair of shoes delivered right to your door is the preferred method for our customers,” said Evan Fript.