Jackson, Wyo., March 3, 2016 – Croakies, the manufacturer of industry-leading outdoor retention products, is pleased to announce it has signed on as an official sponsor of the 2016 GoPro Mountain Games (June 9-12 in Vail, Colo.). In addition to running targeted onsite promotions to coincide with its event retail locations, the terms of the agreement will also see Croakies supply every DockDogs and Rocky Dog Trail Run competitor with a custom GoPro Mountain Games Croakies dog leash, as well as presenting the annual Iron Dog award, for the winning dog/owner team.
2016 marks the first year Croakies will be involved in the Mountain Games, exemplifying the brand’s focus on providing fun and meaningful outreach opportunities for its diverse consumer base.
“We are extremely excited to team up with Vail Valley Foundation and get involved with this event,” said Chris McCullough, Croakies VP of Marketing. “There’s no better celebration of mountain culture than the GoPro Mountain Games, and no better event that captures the essence of our brand and gives us such an authentic environment for us to feature our full mix of products.”
With an ever-expanding collection of products that includes its signature eyewear retainers, along with a growing line of dog collars and leashes, belts, lanyards, and a new line of guitar straps, Croakies is well positioned to partner with the GoPro Mountain Games, an event touted as the country’s largest celebration of adventure sports, music, and mountain lifestyle.
“The VVF is thrilled to have Croakies on board as a sponsor of the 2016 GoPro Mountain Games. The Croakies brand and portfolio of products aligns extremely well with the 60,000-plus active, outdoor enthusiasts who flock to Vail each June for four days of athletics, art, music and mountains,” said Dave Dressman, Vice President of Sales and Sponsorship at the Vail Valley Foundation, which owns and operates the Mountain Games.
Leading up to the GoPro Mountain Games, and to coincide with its onsite activations, Croakies plans to launch a consumer-focused, multi-channel brand campaign geared at showcasing the brand’s full mix of outdoor lifestyle accessories.
To learn more about Croakies’ latest collection of eyewear retainers and lifestyle accessories, and to stay up to date on upcoming events and promotions, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in Jackson Hole, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies.
About the GoPro Mountain Games
The GoPro Mountain Games, now in its 15th year, has long been known for its ability to bring pro and amateur athletes together at the same event. The multi-venue, multi-sport extravaganza is an annual nexus for all walks of mountain life: from Dock Dogs to trail runners to mountain bikers and whitewater enthusiasts. With ten different sports, more than 20 separate competitions, concerts, parties, and other celebrations, the event has grown from 251 athletes and about 6,000 spectators in 2002 to 2,492 athletes and more than 60,200 spectators in 2015. The video, images, and social media from the event gathers hundreds of millions of impressions worldwide each year, and more than 114 brands participate in the event.
About the Vail Valley Foundation
The Vail Valley Foundation is a non-profit with the mission to enhance and sustain the spirit of the Vail Valley by providing leadership in educational, athletic and cultural endeavors. The organization is known for its work in education via YouthPower365, and events such as the GoPro Mountain Games, the EverBank America’s Winter Opening, the Audi Birds of Prey World Cup races, and the Vail International Dance Festival.
Chris McCullough – firstname.lastname@example.org