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Mobile Content Services Pricing Strategies Analysis 2014


Most up-to-date research on "2014 Pricing Strategies for Mobile Content Services" to its huge collection of research reports.

In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.


The landscape for mobile content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.

In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.

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Table of Contents

The main mobile content services available
Music
Social Media
Gaming
Cinema

Executive Summary

Methodology

Section 1: Key mobile music strategies
  • Subscription based music
  • Mobile Music offered as a promotion
  • Mobile Music bundles as a VAS with postpaid tariffs
  • Mobile Music offered for free
  • Mobile Music offered as an own branded music service
Section 2: Key mobile Social media strategies
  • Social Media offered as a bundle
  • Social Media bundled in tariffs
  • Social Media offered for free
Section 3: Key mobile gaming strategies
  • Gaming packages
  • Gaming packages offered with tariffs
  • Gaming packages offered as a promotion
  • Games offered via a web Portal
  • Games offered in conjunction with major Game platforms


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