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How to Do Competitor Analysis in SEO


CRB Tech reviews emphasizes on the benefits of a competitive analysis workflow in SEO.


Whenever you consider the SEO process, one of the important activities of the initial phase is carrying out competitive analysis. By doing this, one should be able to identify the SEO related targets, and get inputs to plan the strategy ahead.


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The analysis would differ based on the type of the industry or the domain and the scope of the entire SEO process. This isn’t a simple process at all, and many things are needed to be taken into consideration.


Why Chalk Out A Workflow Plan?


In order to simplify this competitive analysis process, one can take the help of a work-flow plan. When such a workflow is present before you, it becomes easier to replicate, document and control the flow. In simple terms, it is just like a flowchart. Various activities like filtering out the SEO competitors, identifying the keywords to target, their difficulty level and so on, can be highlighted in the workflow. This would give you a clear picture in order to plan a strategy that is effective.


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This can be considered to be one of the vital primary phases in the SEO process. You can get samples of workflow on the Internet.


Getting to know the four distinct analysis phases of SEO workflow:


  1. Identify and extract the potential competitors from SEO perspective:


This first stage is particularly useful in case you’re beginning with the SEO procedure for a new customer/client or industry which you are not at all aware about, and you have to begin sans zero to distinguish the majority of the possibly important competitors. As it is said, you may or may not know your friends. But you need to know about your enemy!


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It’s essential to note that these are not as a matter of course constrained to organizations or sites that offer the same kind of content, products, services etc., that you do, yet can be any site that contends with you in the search results for your objective keywords.


  1. Validate the identified SEO competitors:


When you have the list of potential competitors that you have accumulated from various applicable sources, it’s an ideal opportunity to validate them, by breaking down and sifting those which are truly effectively ranking, and to which degree, for the same keywords that you’re focusing on.


Furthermore, at this stage you’ll additionally increase your rundown of potential target keywords by performing keyword research. This ought to utilize sources past the ones that you had effectively distinguished coming from your rivals and your current organic search data resources for which your rivals or yourself are still not ranking, that may provide you with new open doors.


  1. Do a comparison with your SEO competitors:


Since you have your SEO competitors and potential target keywords, you can collect, enlist and compare your site with your rivals, utilizing the majority of the available information to choose and organize those keywords. This will probably incorporate keyword relevance, current rankings, search volume, ranked pages, and domains, content optimization, link popularity and page results qualities, among others.


  1. Choose the target keywords:


This is the last phase in the workflow. It’s at last, time to dissect the already accumulated data for your own particular site and your rivals, utilizing the predetermined criteria to choose the best keyword to focus for your own particular circumstance in the short-, mid-, and long term amid your SEO process: Those with the most astounding relevance, search volume, and profitability. The best beginning stage is in rankings where you are competitive from a popularity and content perspective.S


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There are many data sources and tools available which can assist you in the implementation of the process.