Global SQM and CEM Market Size and Growth Research Report 2015-2019

SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business. It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.

Analysts forecast the Global SQM and CEM Market to grow at a CAGR of 14.25 percent over the period 2014-2019.

This report covers the present scenario and the growth prospects of the Global SQM and CEM market for the period 2015-2019. To calculate the market size, the report considers revenue generated from sales of SQM and CEM tools to enterprises. It includes revenue generated from the sales of the following CEM tools:

  • Text analytics
  • Web analytics
  • Speech analytics
  • EFM

Global SQM and CEM Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Europe, Latin America, North America, and the APAC and MEA regions; it also covers the Global SQM and CEM market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions

  • APAC
  • Europe
  • Latin America
  • MEA
  • North America

Key Vendors

  • Adobe Systems
  • HP
  • IBM
  • Oracle

Other Prominent Vendors

  • Amdocs
  • Attensity Group
  • CA Technologies
  • Chatterplug
  • ClickFox
  • Corsential
  • Egain Communications
  • Empathica
  • iPerceptions
  • Medallia
  • Microsoft
  • Riverstar Software
  • Webtrends

Market Driver

  • Growing Demand for Mobile Analytics

Market Challenge

  • Difficulty in Handling Social Media

Market Trend

  • Demand for Cross-channel Analytics

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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