Bollywood’s International success is a major example of the fact that Bollywood has become a desire of everyone. India is a particularly complex market, encompassing many languages and cultural phenomenon. Indian films are slowly gaining momentum in the International market and in a span of more than a decade, many Bollywood celebrities have become global faces who represent the jazzy and glamorous world of Hindi film industry abroad and had marked Bollywood's foray into unexplored new markets such as China Eastern Africa, Korea, Japan Taiwan, and Romania. Hon’ble Minister of State for Information and Broadcasting Col. Rajyavardhan Singh Rathore who were present at the Cannes Film Festival who had done the Inaugural session of the India Pavilion set up at Cannes Film Festival said , "The Film Facilitation Office set up by the government is a step towards facilitating single window clearance for filmmakers of both India and the world. The queries with respect to filmmaking in India like clearances will be done under one roof and also mentioned that central government will also encourage the States to provide a similar facility."
The government has also instituted the Most Film Friendly State Award as part of the National Film awards with the objective of encouraging states to support the film industry. Mr. Rathore stressed that the India Pavilion in Cannes is part of the Ministry’s efforts to provide the country’s filmmakers a forum to explore opportunities for co-production of films, syndication, and various funding options and also learn about the various technological changes taking place in the industry. The Minister also unveiled the Official Poster and Brochure of the 47th International Film Festival of India. Talking about the National Centre of Excellence for Animation, Visual effects Gaming and Comics planned to be set up, he said that while the government would focus on providing land and infrastructure, the private partners are welcome to partner this initiative with investment, technology and faculty. He said Rajamouli "Bahubali" movie was visually rich and technically sound with glitzy visual effects has emerged a new of hope for our Industry.
Others present were Dr. Mohan Kumar, Hon’ble Ambassador of India to France, Mr. Uday Shanker & CEO Star India , Mr. Kishore Lulla, Executive Chairman , Eros International Media Ltd. , L. Suresh , President , South Indian Film Exporters Association & Mr. Sudhir Mishra renowned Film Maker & IFFI Screening Committee Member and Lavanya Kumar First Secretary Cultural, Paris.