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Taiwan Smart Wearables Market - Brand Competition and Consumer Preference

Brand Competition and Consumer Preference of Smart Wearables in Taiwan is a new research report added to RnRMarketResearch.com

Smart Wearables Market in Taiwan: Brand Competition and Consumer Preference Report - Using big data analytics, this research covers all top smart wearable brands sold on Taiwan's major online discussion forums, Mobile01, LineQ and PTT, with following analysis dimensions: brand ranking by the number of items available, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and analysis of opinion leaders. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Brand Competition and Consumer Preference of Smart Wearables in Taiwan is available at http://www.rnrmarketresearch.com/brand-competition-and-consumer-preference-of-smart-wearables-in-taiwan-market-report.html.

List of Topics: An overview of the sales of wearables models on Taiwan's major online discussion forums, including Mobile01, LineQ, and PTT, and includes sales volume ranking of Chinese, foreign, and Taiwanese models; Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Taiwanese online forums; Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them; Analysis of major opinion leader of Apple Watch, Garmin and Mi Band in Taiwanese online forums

Companies covered: Apple, ASUS, Garmin, Jawbone, Lenovo, LG, LineQ, Mobile01, PTT, Samsung, Sony, Xiaomi.

List of Tables

Table 1: Opinion Leader Profile - Apple Watch
Table 2: Opinion Leader Profile - Garmin Watch
Table 3: Opinion Leader Profile - Mi Band

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Online Visibility Ranking by Branded Vendor
Figure 3: Sentiment Ranking by Branded Vendor
Figure 4: Factors Affecting Purchase of Major Wearable Models
Figure 5: Factors Affecting the Purchase of Apple Watch
Figure 6: Factors Affecting Purchase of Garmin Fenix3
Figure 7: Factors Affecting Purchase of Xiaomi Mi Band
Figure 8: Factors Affecting Purchase of Samsung Gear S
Figure 9: Factors Affecting Purchase of ASUS ZenWatch
Figure 10: Factors Affecting Purchase of Sony SWR10
Figure 11: Factors Affecting Purchase of LG G Watch R
Figure 12: Factors Affecting Purchase of Jawbone UP24
Figure 13: Factors Affecting Purchase of Lenovo Moto360
Figure 14: The Distribution of Posts that Online Forum Users Have Mentioned about Apple Watch
Figure 15: Active Time Slots and Interest Areas of Apple Watch's Opinion Leader
Figure 16: The Distribution of Posts that Online Forum Users Have Mentioned about Garmin Watch
Figure 17: Active Time Slots and Interest Areas of Garmin Watch's Opinion Leader
Figure 18: The Distribution of Posts that Online Forum Users Have Mentioned about Mi Band
Figure 19: Active Time Slots and Interest Areas of Mi Band's Opinion Leader

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