Suggesting a New Menu Deserves a New Menu Cover, Reaches Out to Eateries

New York, NY, March 27, 2014 – Shild Company, a manufacturer of restaurant supplies, is reaching out to restaurants planning to update menus in the near future to suggest some new specially made menu covers.

“Restaurant owners understand that updating menus with new inventions and seasonal items is a good way to keep customers coming back. What they might not realize is that presenting those new offerings in a nice way can be nearly as important as the presentation of the food itself. With some new menu covers made to your specifications your new menu can really standout,” said Raphael Halpert, CEO of Shild Company.

With seasons changing restaurants often update the selection of foods they have in an effort to ensure they are using fresh ingredients. For many restaurants each new menu will be placed in an old menu cover and, the theory goes, repeat customers will mostly not even notice new items. Shild Company is hoping that instead restaurants will update their menu covers in an effort to highlight new foods while also updating the decor of their establishments a bit.

As a manufacturer of specially made restaurant, office, and hospitality supplies for the better part of a century Shild Company has managed to get their products in establishments nationwide. Using a wide variety of materials from fine leathers to wood to metal has allowed the company to create a unique place in a fairly specialized market.

With the National Restaurant Association reporting soft sales for both January and February of this year the industry is likely scrambling to try and make the most of its usually robust spring and summer season.

For more information about Shild Company check out the company’s website, You can also connect with Shild Company via Facebook at or on Twitter at Interested readers can find the company’s blog with updates about the restaurant industry and more at