Madshus Announces Lance McKeney and Margie Freed Peter Hale Memorial Recipients for 2015

Media Contact
Tessa DuBois
Verde Brand Communications

Seattle, WA (October 27, 2015)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Margie Freed and Lance McKenney as the winners of the second annual Peter Hale Memorial Scholarship. To aid in both recipients’ continued ski development, Madshus will donate a full set up of skis, bindings, boots and poles to their ski programs. With nominations received from across the country, the selected recipients were chosen based on exemplifying the following criteria:

  • High school-aged athlete (14 to 18-years-old)
  • Demonstrates an unwavering commitment to Nordic skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coaches and peers

Freed, from Eastview High School in Apple Valley, MN, was nominated by Madshus athlete Brian Gregg and her coach Brian Abery. "Margie is fully committed to Nordic skiing, working out for the sport six days a week," stated Abery. "She is always willing to help new skiers and is a great example of a truly humble athlete who is always modest about her successes."

"I'm thrilled and honored to receive the Peter Hale scholarship this year," stated Freed. "It's wonderful that Madshus supports the development of skiing in this way and that the Eastview Nordic Ski team will also benefit from this generosity."

 McKenney, from the Maine Winter Sports Center in Caribou, ME, has a commitment to training that has only increased over the years, commented one of his nominators. As someone who is exceptionally active in his Nordic community, he sets a great example of a true athlete.

"I am so thankful for this scholarship," stated McKenney. "My goals for this season include placing top 30 at the World Junior Championships and receiving an American title at the Junior Nationals. With Madshus' help, I'm more prepared to reach my goals."

"The Peter Hale Memorial Scholarship was created to help foster young skiers’ racing careers by providing the opportunity to use great gear, while also recognizing them for their contributions to the Nordic Community at large," stated Carmi Schulman, US Marketing Coordinator at Madshus. "Freed and McKenney are great ambassadors for the sport, not only with their already impressive race resumes and dedication to training, but also because of the time they take to give back to others. 

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through this Memorial program, Peter’s legacy will leave a great mark on the racing community and Nordic industry at large for many years to come. To keep up to date on Madshus news and events, please go to

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.


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