Outdoor Advertising Market Global Trends and 2015 Analysis adds "Global Outdoor Advertising Market Report: 2015 Edition" report to its research store.

Digital technology has made outdoor advertising a more relevant and flexible communication channel than before, while retaining its broad reach. This structural change has caused decline in other major traditional forms of display media. The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems. Oversized digital billboards are gaining momentum because of their ability to attract audience attention. The use of digital format will ensure that outdoor advertising becomes a far more compelling route to the advertising market in 2015 and beyond.

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As per the report “Global Outdoor Advertising Market Report: 2015 Edition” by Koncept Analytics, the growth in outdoor advertising industry is driven by increasing urbanization and global economic development. Otherfactors providing a tailwind to the global outdoor advertising market include the rise of digital outdoor advertising formats.Outdoor advertising market is driven by structural changes in populations which are increasingly urbanized. More than half of the world's population now resides in cities and urban locations. Apart from urbanization, the world's population is also becoming increasingly mobile, with people spending a greater proportion of their time outside their homes, such as at airports, railway stations, streets, and malls. This combination of urbanization and mobility trends will provide immense opportunities for the growth of outdoor advertising.

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The outdoor advertising includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven days of the week and twenty-four hours a day. The primary function of out-of-home advertising is to market the products and services on display to the customers when they are 'on the go' in public places, in-transit, waiting or in specific commercial locations. The outdoor advertising can be segmented into four main categories: billboards, street furniture, transit advertising, and alternative media.

This report presents an exhaustive study of global outdoor advertising industry in global and regional marketplace. It also encompasses a number of factors encouraging the growth of the global outdoor advertising industry coupled with recent trends and challenges hindering the growth of the industry. The company profile section of the report covers detailed description of the players operating in the global outdoor advertising market along with in-depth analysis of regional competition among the major players. By deploying SPSS Inc.’s data integration and analysis capabilities, future growth prediction in terms of value of global outdoor advertising market has also been analyzed in the report.

Major points from Table of contents ( are listed below:

List of Tables

Dependent & Independent Variables (2010–2014)

Correlation Matrix

Model Summary – Coefficient of Determination

Regression Coefficients Output

List of Charts

Outdoor Advertising Segments

Global Advertising Industry (2012-2016E)

Global Advertising Industry by Region (2013)

Global Advertising Industry by Medium (2014E)

Global Outdoor Advertising Market (2010-2014)

Global Outdoor Advertising Expenditure by Region (2015E)

US Outdoor Advertising Market (2010-2015E)


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