Madshus Introduces Super Nano Classic Boot to RED Collection

Seattle, Wash. (February 8, 2016)Madshus, the world’s leading performance Nordic Ski Company, is excited to announce the release of the revolutionary Super Nano Classic boot (MSRP $499.00) to the athlete-driven Madshus RED collection of products. The first of its kind in a classic style race boot, the Super Nano Classic utilizes a one-piece integrated carbon base, specifically tuned to provide forefoot flex for classic skiing and torsional rigidity for stability on downhills.

“In classic boots, easy forefoot flex and downhill stability do not usually go hand in hand, but with the new Super Nano Classic boot, skiers get both features," stated Jon Fewster, Category Manager of Boots and Poles at Madshus. "The carbon wraps around the heel and through the arch to provide stability, then in the transition to the forefoot, the fibers are oriented at 45-degrees and the layers are reduced to provide a precise forefoot flex for superior control of the wax pocket."

Along with the introduction of the Super Nano Classic, 2016 will see Madshus deliver a redesigned version of its award-winning Super Nano Skate boot (MSRP $799.00). Introduced in 2013, the Super Nano Skate was the first boot to utilize a one-piece integrated carbon base, which made it 47 percent more torsionally rigid than any previous Madshus race boot. In addition to a completely transformed look, the 2016 Super Nano Skate has the same performance in a lighter construction. The hot-melt sealed seams will also keep skiers dryer throughout workouts and on race day.

Both Super Nano boots feature Madshus’ RevoWrap™ technology, which delivers a precise and confident fit thanks to its single-piece upper and minimal seams.

Super Nano Classic key features include:

  • Integrated carbon base with:

         o   Forward flex for classic skiing

         o   Torsional rigidity for precise ski control and downhill stability

  • RevoWrap™ Technology
  • New lace cover seam sealing for water repellency
  • Breathable Membrain softshell lacecover
  • Heat moldability for customized fit

Super Nano Skate Key features include:

  • Integrated carbon base for torsional rigidity and superior power transfer
  • RevoWrap™ Technology
  • New lace cover seam sealing for water repellency
  • Breathable Membrain softshell lacecover
  • Heat moldability for customized fit

The all-new Madshus Super Nano Classic and Super Nano Skate boots will be introduced to the industry at the upcoming Outdoor Retailer Winter Market show and SIA Nordic Demo and will be available for purchase at select retail locations and through in the fall of 2016.

About Madshus

The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, or metal-edge touring, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.

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Media Contact

Tessa DuBois

Verde Brand Communications