Industry Veterans and Father-Son Duo, Steve & Judd Mintz, Join ViSalus

Vi’s Entrepreneurial Spirit and Successful Track Record Attracted the Two Entrepreneurs, but Vi’s Limitless Future Sealed the Deal

Los Angeles, CA - December XX, 2014 – Top Industry Earners Steve and Judd Mintz join ViSalus and bring more than 20 years of experience. They also have a unique father-son partnership designed to deliver double the impact and twice the promoting power to the industry.

Since starting their own company in 2002, Steve and Judd’s values—both personally and professionally—have driven their business integrity. Having done everything in the industry and reaching a point where expansion was necessary, they set out to find a partnership with a like-minded company. So when they met with Vi Co-Founder and Global Ambassador Nick Sarnicola, they knew the move was right.

“We realized we found the right home,” said Steve. “ViSalus had it all,” Judd added. “We wanted a company that had the entrepreneurial spirit of a start-up, but also a long, successful track record.”


While impressed by ViSalus’ mission to transform life, health and prosperity around the world, it was also where the Vi Founders’ leadership was taking the company that sealed the deal. “We saw how ViSalus was expanding internationally and launching new products, and we wanted to help lead them in this exciting next wave,” said Judd.


“Welcoming these two to the family, even though they already are, felt twice as nice,” said Nick Sarnicola. “Their differences in age, priorities and vision while unified under one universal objective make Steve and Judd a great addition to the Vi Community.” 


Steve aims to build a huge organization domestically and spend time with his grandchildren and wife since Vi’s infrastructure opens up those possibilities without limiting business potential. Judd’s ambitions are to further Vi’s international expansion by bringing The Challenge into new territories across the globe. It’s a father-son partnership built on symbiotic benefits.   


Beyond blood, Steve and Judd bond over their mutual hope, dedication and commitment to inspire thousands of individuals and to help others create healthier lifestyles.  

About ViSalus

ViSalus, Inc. is a healthy lifestyle company committed to transforming Life, Health and Prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through its flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss and fitness results. Founded in 2005, ViSalus develops innovative weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, please visit and follow the Vi-Community on Facebook ( and Twitter (@ViSalus).