First Kansas City Area sweetFrog Officially Opens at Legends Outlets

Grand Opening Weekend Activities Benefitting Local Chick Ability Organization

Planned for Saturday, August 16, Noon – 6pm

KANSAS CITY, KAN. (August 15, 2014) – Legends Outlets Kansas City, Kansas City’s signature outdoor designer outlet shopping center, announces that sweetFrog, a premium frozen yogurt chain based in Richmond, Va., has officially opened its first area location. sweetFrog features a rotating assortment 21 daily flavors, including nonfat, low-fat, sugar free and sorbet options and over 60 available toppings. sweetFrog joins the roster of more than 100 designer outlets, retail, dining and entertainment options at Legends Outlets with many of them unique to Kansas City.

An official grand opening weekend of activities is planned to celebrate the opening of the first area sweetFrog with a percent of all sales benefitting the local Chick Ability organization on Saturday, August 16 from noon – 6pm. sweetFrog will have surprises all day during its regular business hours of 11 am – 10 pm. sweetFrog is located on Legends Outlets’  “yellow brick road” at 1829 Village West Parkway T131 on the east side.

Grand Opening Activities: Saturday, August 16, noon – 6pm

  • Mascots Scoop and Cookie available for photos and passing out balloons and coupons
  • Prize Wheel with chances to win free yogurt
  • Face painting
  • Benefitting the local Chick Ability organization with 15 percent of all proceeds supporting the organization in their mission to enrich and educate the social, physical and emotional well-being of girls with special needs.


Named by The Daily Meal as “America’s Best Frozen Yogurt,” sweetFrog is a premium frozen yogurt franchise that invites customers to make their own soft-serve creation. It features more than 50 frozen yogurt flavors including nonfat, low-fat, sugar free and sorbet options, offering 21 different flavors daily and more than 60 available toppings. sweetFrog is rapidly expanding with more than 325 locations in the United States and abroad.

Other recent additions at Legends Outlets include the newly-open Bath & Body Works, the only area Pizza Studio, the unique Woody’s Automotive concept, the full-service Nail Envy spa, LIDS, Haggar Factory Store and the Coach Factory pop-up location.

About Legends Outlets Kansas City

Located in the heart of Village West, the state of Kansas’ top tourist destination, Legends Outlets Kansas City is the only outlet shopping destination serving the greater metropolitan region. Conveniently situated at the intersection of Interstate 435 and Parallel Parkway just north of Interstate 70 in Kansas City, Kan., Legends Outlets Kansas City is the home to nearly 75 leading designer and favorite brand name stores including Saks Fifth Avenue OFF 5TH, Banana Republic Factory Store, Gap Outlet, J.Crew | crewcuts, Nike Factory Store, Polo Ralph Lauren Factory Store, Tommy Hilfiger and Under Armour®, among many more, which offer savings of up to 65 percent off regular retail prices.  Also featuring a wide array of restaurant and entertainment venues, the property welcomes more than 10 million guests annually.  Legends Outlets Kansas City is the first collaboration between KKR, a leading global investment firm, and operating partner RED Legacy, a Kansas City-headquartered development company. The outlet center is open Monday through Saturday 10 a.m. to 9 p.m. and Sunday 11 a.m. to 6 p.m. with some venues open extended hours. To learn more about Legends Outlets Kansas City, visit or call 913-788-3700. “Like” Legends Outlets on Facebook at and follow on Twitter at @LegendsShopping.