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US Warehouse Clubs Overview and Research 2014

Most up-to-date research on "Warehouse Clubs - US - June 2014" to its huge collection of research reports.

Warehouse clubs are favored for their competitive prices, bulk items and quality products; however annual membership fees deter some consumers. Warehouse clubs can offer more tiers of membership as well as more trial shopping days to promote the value of shopping at warehouse clubs.


Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Overview
The market
Figure 1: Total US sales and fan chart forecast of warehouse clubs, at current prices, 2009-19
Market drivers
Consumer confidence and unemployment
Figure 2: Consumer confidence and unemployment, 2000-Q1 2014
Household size impacts warehouse club shopping
Figure 3: Percent of total households, by number of people in household, 2012
The consumer
Most shop in-stores at warehouse clubs rather than online
Figure 4: Warehouse clubs shopped, March 2014
Most shop at warehouse clubs based on price
Figure 5: Reasons for shopping at warehouse clubs, March 2014
Most warehouse club shoppers like to browse
Figure 6: Shopping behaviors at warehouse clubs, March 2014
Lower membership fees, free trial days would encourage more warehouse club shopping
Figure 7: Factors to encourage more warehouse club shopping, March 2014
What we think


Issues and Insights
How will the growing Hispanic population impact warehouse clubs?
The issues
The implications
What role does online shopping play in the warehouse club market?
The issues
The implications
How can warehouse clubs appeal to more shoppers?
The issues
The implications

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