11th Annual Meffys – The Global Awards For Mobile Content And Commerce Now Open For Entries

- New categories in FinTech, m-health, education and big data reflect expanded mobile ecosystem

- Award ceremony to take place as part of MEF’s annual conference, The MEF Global Forum in San Francisco in November 2014

- Free to enter: the only industry awards to recognize mobile innovation, growth and monetization on a truly global scale

San Francisco and London, 11th June: MEF, the Global Community for Mobile Content and Commerce has announced the 2014 categories for its 11th annual awards, the Meffys, which is now open for entries.  

Judged by an independent, international panel of media, academics, analysts and VCs from around the world, the Meffys which last year saw entries from more than 25 countries, are the global benchmark for measuring commercial success and rewarding innovation in mobile content and commerce across the ecosystem. 

New categories for 2014 include Big Data, Innovation in FinTech, Mobile Health and Mobile Education to reflect MEF’s ongoing commitment to support and showcase new areas contributing to the growth of the mobile ecosystem. There are 16 award categories in total which also include Mobile Money, Entertainment & Life Tool Apps, Social Responsibility and Consumer Trust. The deadline to enter is 25th July 2014.

Finalists will be announced at the prestigious Meffys Awards Gala Dinner will be co-located with MEF Global Forum 2014 taking place in San Francisco on 17th – 19th November, which last year saw over 350 industry executives from more than 20 countries come together in Silicon Valley to engage in a global perspective for next generation mobile and explore new business opportunities internationally. Supporters of the 2014 event include Mahindra Comviva and TIMWE.

Rimma Perelmuter, CEO at MEF said: “The Meffys enjoys a rich heritage and unrivalled stature in honouring success and innovation across the international mobile industry. With mobile now the primary device for consumers worldwide, new categories for 2014 further recognise the continued expansion of our ecosystem and serve the industry’s international barometer for innovation and success.

Now in its 11th year, the Meffys returns as part of MEF Global Forum 2014 which connects the mobile world in Silicon Valley. Meffys participants will benefit from this unique platform to gain visibility and access global mobile leaders, investors and media in attendance.” 

Save the date:

Deadline for Entries: 25th July 2014

Awards Ceremony: 19th November 2014

For more details and information on how to enter visit


2014 Meffys Categories:

1.         Big Data

2.         Consumer Trust

3.         Education

4.         Health

5.         Life Tools App

6.         Mobile Money

7.         Mobile Publishing

8.         Mobile Service

9.         Monetization and Engagement

10.     Social and Entertainment App

11.     Social Responsibility


Innovation Categories

1.       Innovative App

2.       Technology Innovation

3.       FinTech Innovation

4.       Innovation in a Growth Market

5.       Innovative Business Model – supported by Mahindra Comviva