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Popular Report-UK -Toy Retailing- March 2014-Market Trends and Forecast

Toys are a treat so shopping for them should reflect this. Going to shop for toys should be great fun, an experience for parents and kids. And stores should be inspiring, lively places which entertain as well as sell. If not people won’t bother to go to a toyshop, they will be more likely to buy online or from a supermarket.

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Table of Content

Introduction

Definitions

Abbreviations

Executive Summary

The market

Figure 1: Consumer spending on toys and games, 2008-18

Market factors

More children but fewer families

Stronger economy

More convenient internet connections

Kids use home technology to play

44% buy toys for Christmas

Companies, brands and innovation

Figure 2: Share of toys and games, by type of retailer, 2009 and 2013

The consumer

Where they buy toys

Figure 3: Where people buy toys, in-store and online, December 2013

Attitudes to shopping for toys

Figure 4: Attitudes towards toy shopping, December 2013

What would encourage them to buy from a shop?

Figure 5: Factors that would encourage people to shop for toys in-store, December 2013

What they think about toys and games

Figure 6: Attitudes towards toys and games, December 2013

Figure 7: Target groups for toys and games retailers, December 2013

What we think

Issues and Insights

How can retailers escape the discounting trap?

The facts

The implications

Is there a future for specialist toy shops?

The facts

The implications

Will online retailing engulf toys?

The facts

The implications

Do people still value conventional toys and games?

The facts

The implications

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Trend Application

Trend: Never Say Die

Trend: Extend my Brand

Mintel futures: Generation Next

Internal Market Environment

Key points

Family spending on toys and games

Figure 8: Changes in family spending habits on toys/games (including video games) for child (ren), June 2013

Figure 9: Changes in family spending habits on toys/games (including video games) for child(ren), by financial situation, June 2013

Toys as Christmas presents

Figure 10: People who bought toys as gifts for Christmas 2013, by financial situation, January 2014

Figure 11: Toys and games bought as gifts for Christmas 2013, by age and age of children, January 2014

Children using home technology

Figure 12: Technology that children use in their homes, September 2013

What families do together

Figure 13: Family lifestyles, June 2013

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Broader Market Environment

Key points

Children in the population

Figure 14: Number of children in the UK aged up to 14, by age band, 2008-18

Shifting lifestages

Figure 15: Forecast adult population trends, by lifestage, 2008-18

ABs remain the largest socio-economic group

Figure 16: Forecast adult population trends, by socio-economic group, 2008-18

Personal disposable income will grow

Seven in 10 now own a smartphone

Figure 17: Personal ownership of mobile phones, January 2012-September 2013

Connected and mobile

Figure 18: Household ownership of portable computers, January 2012-September 2013

Competitive Context

Key points

Figure 19: Consumer spend on toys and games in context, 2009-13

Strengths and Weaknesses in the Market

Strengths

Weaknesses

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