August 4, 2014
FOR IMMEDIATE RELEASE
Contact: Rachel Girt • Wyoming Lottery Corporation
Phone: 307-286-1592 • firstname.lastname@example.org
Wyoming Lottery Sponsors UW Athletics
The Wyoming Lottery Corporation today announced its sponsorship of Wyoming’s #1 sporting event organization, the University of Wyoming Athletics.
“Aligning the WyoLotto brand with such a celebrated athletic program builds excitement and creates greater awareness about the lottery,” said Jon Clontz, the Wyoming Lottery’s CEO. “We are looking forward to partnering with the University of Wyoming and engaging its passionate fan base. Go Cowboys!”
“We are looking forward to our new partnership with the Wyoming Lottery. Their decision to partner with Wyoming Athletics shows their commitment to the university and communities all over the state,” said Brad Poe, General Manager for University of Wyoming Sports Properties.
The Lottery’s backdrop banner will debut at the annual UW Fall Sports Media/Photo Day being held on campus in Laramie on Mon., Aug. 4, 2014. Throughout the year, the Lottery will place additional signage at various sporting events, spotlight the lottery on the backlit panel scoreboard, offer contests at its tailgate spot in the pre-game fan area prior to home football games and hold promotional activities at three home football and basketball games.
With thousands of fans attending its games, the University of Wyoming Athletics is the state’s #1 sports franchise. The only four-year institution in the state, the university has an enrollment of over 13,000 students.
The official launch of Powerball® and Mega Millions® sales by the Wyoming Lottery is August 24. For more information about where tickets will be sold, visit www.wyolotto.com.
University of Wyoming Sports Properties is a property of Learfield Sports, which manages the multimedia rights for 99 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. For more about its 40-year history and collegiate portfolio, visit www.learfieldsports.com.
Audio file available at www.wyolotto.com/news