Holden Announces John Cashman as Vice President

CHICAGO – August 26, 2015 – Holden, a global leader in sales performance development, has named John Cashman Vice President of the firm. Cashman brings more than 25 years of professional sales, sales operations and marketing experience to Holden. With his business experience as a sales leader, he is uniquely positioned to promote the new Holden Adaptive Platform™ and advance the company.

“I’m honored to have the opportunity to work with a team so dedicated to sales performance,” said Cashman. “As Vice President of Holden, I look forward to using The Holden Adaptive Platform to deliver sustainable organization-wide success to countless companies.”

The Holden Adaptive Platform is based on research culled from more than 35 years of experience working with more than 1 million sellers in 65 countries. Using bite-size content and analytics to track usage and behavior indicators, the training tool enables sellers to learn, practice and adopt positive selling habits while they’re working in the field. The platform helps foster problem solving and strategic thinking, while instilling effective sales performance related practices. The sales performance software integrates seamlessly into a company’s CRM to amplify success, and live coaching and consulting sessions reinforce the training. The Holden Adaptive Platform transforms order takers into demand creators, influencing the entire sales team.

With nearly three decades of experience, himself, Cashman bring frontline relevancy to workshops and client engagements. Previously, Cashman worked as a sales and marketing executive, building and running teams with $320 million in revenue, and he owned sales P&L management of more than $22 million. A recognized authority in sales deal flow, he has trained many sales professionals, including field/inside teams, national account managers, regional managers, sales directors and re-sellers. Prior to working with Holden, Cashman worked for large corporations such as Airgas Management, Newark Electronics and G4S Technology.

As a sales leadership consultant, Cashman built programs for technology firms in the behavioral economics space, working with software firms that target government business, manufacturers and financial service firms. He excels in creating client-specific account strategy plans for customers and has coached hundreds of sales professionals on hundreds of deals.

Cashman graduated from Western Illinois University with a B.S. in education and an emphasis on alternative learning, and earned an MBA from the Keller Graduate School of Management. He and his family reside in the western suburbs of Chicago.

To learn more about Holden, visit the company’s website,

About Holden                                                                     
Holden is a global leader in sales performance development. The company pioneers tools that create game-changing sales habits through online simulations, cloud-based software, and live deal coaching. By flipping the classroom, sellers learn at their own pace with improved adoption. Using embedded analytics, entire teams are transformed from order takers into demand creators. Follow Holden on Facebook at holdenintl, Twitter at @holdenintl and LinkedIn.