Spanish Confectionery Market – Understanding Consumer Trends Analysis

The report “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market″ by Canadean are now available at

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Key Findings

  • Indulgence is the leading motivational factor in the Spanish Confectionery market
  • The Chocolate category accounts for over half of the Spanish Confectionery market
  • Spanish men are marginally over-consuming Confectionery compared to women
  • Spanish consumers follow ‘heavy frequency’ consumption of Confectionery products
  • Spanish consumers don’t prioritize ethical concerns in their Confectionery consumption
  • Consumers demand a range of products to reflect their personal taste and preferences
  • Consumers are willing to pay more for more indulgent offerings

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Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Spanish market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups “over” consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

Market value and volumes over 2008-2018 for Spain and nine other countries to give a global context

The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future

Examples of international and Spanish-specific product innovation targeting key consumer needs


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Table Of Contents

1) Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

2) Market context
Confectionery products are consumed for Fun and Enjoyment and for seeking Personal Space and Time
Brazil's Confectionery market is growing rapidly and is forecast to reach BRL46.5 billion by 2018
Sugar Confectionery constitutes 57% of the Brazilian Confectionery market in volume consumption terms
There were 24.5 billion Confectionery occasions in Brazil in 2012, with the highest occasions witnessed among Older Young Adults and Females
High value growth of the Confectionery market in Brazil is driven by rising per capita volume consumption
Brazil is one of the most attractive Confectionery markets globally in terms of volume consumption

3) Demographic cohort consumption patterns
Women over-consume Confectionery products more than men in Brazil
Confectionery consumption is driven by Young consumers in Brazil
Brazilian Men and Women exhibit identical Confectionery consumption frequency patterns
Mid-Lifers have the largest proportion of heavy frequency Confectionery consumption

4) Consumer trend analysis
Personal Space and Time is the key motivation for choosing Confectionery products in Brazil
Comparing consumer trends' influence on consumption of Confectionery products across major markets
The Changing Lifestyle mega-trend: Consumers increasingly seek Confectionery that meets their age related needs
The Connectivity mega-trend: Social media is increasingly being used by marketers to up product awareness
The Convenience mega-trend: Busy consumer lifestyles will increase the need for convenient Confectionery for snacking
The Ethics mega-trend: Ethical concerns have minimal impact on consumption of Confectionery products in Brazil
The Experience and Enjoyment mega-trend: Consumers indulgence in Confectionery products is driven by their desire to seek fun experiences
The Health and Wellness mega-trend: Health concerns have limited impact on the purchase of Confectionery products
The Individuality mega-trend: Consumers' desire to seek Personal Space and Time drives the consumption of Confectioneries in Brazil
The Trust mega-trend: Brazilian consumers need to be assured that products are trustworthy
The Value mega-trend: Better Value for Money is one of the primary factors influencing product choices in Brazil

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