Fatima Bint Mohamed Initiative at Design Days Dubai 2015

Her Highness Sheikha Fatima Bint Mohamed Bin Zayed Al Nahyan is proud to present her humanitarian initiative, FBMI, at Design Days Dubai 2015 from 16-20 March 2015 in Dubai. For the second time in the fair’s lauded four-year history, FBMI will display its collection of fine, socially-conscious Afghan carpets among Design Days’ contemporary and culturally diverse fashion exhibits.
Maywand Jabarkhyl, Executive Director of FBMI, says: "Design Days Dubai is of great significance to the initiative as we feel the event serves as an ideal pedestal for our carpets. The event aims to highlight unique products, specifically what FBMI is about - unique hand-knotted carpets backed by truly touching stories of hope.”

Launched in 2010, FBMI is a unique enterprise that takes a comprehensive approach to development leveraging both private entrepreneurship and sustainable social services. It offers women employment in the weaving industry, while also providing them critical social services including training, healthcare and education. The carpets produced through FBMI employs traditional crafting methods, operating strictly within Afghanistan. Wool from Afghan farmers, natural vegetables dyes and, of course, a local workforce (over 4,000 workers to date) are all pillars of the FBMI program. The organization currently has four showrooms: in Kabul, London, Dubai on Jumeirah Beach Rd and in Abu Dhabi at Yas Mall.

On Design Days Dubai 2015:

1. FBMI will offer demonstrations of carpet weaving and wool spinning and visitors are invited to learn the art of knot tying first-hand by using this technique on a carpet loom.

2. On exhibit: New York Fashion Designer Norma Kamali carpet collection for FBMI. Norma Kamali handmade carpets are designed to draw focus on the plight of Afghan women and to give them an opportunity for employment and empowerment. “Weaving for a brighter future” is the name of this collection.

4. The new STONE WASH collection by FBMI. The Stone wash process also referred to as the Antique Wash process is a new technique where natural vegetable dyes consisting of weakly composed colouring are used in the carpet knotting process. What gives the carpet its name of ANTIQUE or STONE wash is the look of the carpet itself, whereby it is made to look as an antique and often resembles the colour of stones. Uniquely, during the wash process, lemon is used to neutralise any effects. 

The five-day event will be held at The Venue, Mohammed bin Rashid Boulevard, Downtown Dubai. To learn more about FBMI and Design Days, please visit their websites at and


For more information, please contact Anne Cabanel, media relations Manager, Plum PR on

+971 50 553 8757