Minneapolis, MN - The Mount Holyoke College Class of 1988 decided to celebrate turning 50 together on Leap Day 2016 with an integrated campaign including online content, mailings, and interactive experiences designed to bring far-flung classmates together.
Zydeco Design created the "50 and Fabulous" campaign to close out "FebruMary," a month-long celebration of the birth of Mount Holyoke College's founder Mary Lyon.
"Most of us will be reaching this milestone in 2016, and some will take turning 50 more easily than others, so we thought about ways to celebrate together," said Nathalie Wilson, President of Zydeco Design. "The 25th reunion theme was "Shine," so we decided to play off of that theme with "50 and Fabulous" and sparkling tiaras."
Throughout Leap Day, classmates posted pictures of themselves wearing their custom designed tiaras on their class Facebook page, along with songs, haikus, and videos. Festivities will continue through the year with regional gatherings.