Travel And Tourism In Malaysia To 2018

The report provides detailed market analysis, information and insights, including:

·         Historic and forecast tourist volumes covering the entire Malaysian travel and tourism sector

·         Detailed analysis of tourist spending patterns in Malaysia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others

·         Detailed market classification across each category, with analysis using similar metrics

·         Detailed analysis of the airline, hotel, car rental and travel intermediaries industries


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Executive summary


The travel and tourism sector in Malaysia contributes significantly to the country’s economy and is therefore a focus area for investment. The sector performed significantly well during the review period (2009–2013), due to the government’s efforts to promote Malaysia as a tourism destination for both leisure- and business-related purposes. High investment in tourism, extensive tourism promotion and infrastructure development in related markets have all resulted in growth in both domestic and international tourist volumes.




This report provides an extensive analysis related to the tourism demands and flows in Malaysia:


·         It details historical values for the Malaysian tourism sector for 2009–2013, along with forecast figures for 2014–2018

·         It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period

·         The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Malaysia.

·         It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.


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Reasons to buy


·         Take strategic business decisions using historic and forecast market data related to the Malaysian travel and tourism sector.

·         Understand the demand-side dynamics within the Malaysian travel and tourism sector, along with key market trends and growth opportunities.


Key highlights


·         Malaysia is a multi-ethnic and multi-religious country with extensive geographical diversity, tropical forests, exotic wildlife and spectacular beaches. The country’s capital, Kuala Lumpur, is home to both tall skyscrapers and colonial architecture. There are four UNESCO World Heritage sites in Malaysia, with two cultural: the Archaeological Heritage of the Lenggong Valley, and the Historic Cities of the Straits of Malacca, and two natural: Gunung Mulu National Park and Kinabalu Park.

·         Malaysia is also known for its duty-free shopping, with several airports and islands such as Langkawi and Labuan having duty-free outlets. Shopping-related tourism activity is particularly high during the yearly campaigns organized by the Shopping Malaysia Secretariat, including the 1Malaysia GP Sale (from March 15 to April 6), the 1Malaysia Mega Sale Carnival (from June 28 to September 1), and the 1Malaysia Year-End Sale (from November 15 to January 4). The expenditure on tourist shopping in Malaysia recorded MYR18.6 billion (US$6.0 billion) in 2012, which increased by 6.3% to reach MYR19.8 billion (US$6.3 billion) in 2013.

·         Domestic tourism in Malaysia performed significantly well during the review period, with the total number of trips increasing significantly from 35.5 million in 2009 to 71.8 million in 2013, at a review-period CAGR of 19.22%. This growth can be attributed to the increase in income levels, as well as the large number of events and festivals organized in the country.


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·         The total number of inbound tourist arrivals in Malaysia is expected to reach 29.8 million by 2018, recording a forecast-period CAGR of 3.0%. The government’s efforts to drive the growth of international arrivals to Malaysia include initiatives such as Visit Malaysia Year 2014 and Year of Festivals 2015; the improving air connectivity, primarily due to expansion of LCCs; and development MICE-related infrastructure and promotion of the country as a leading destination to host business events and meetings.

·         During the review period, land became the lesser-preferred mode of transport, with the share of departures by land (in total outbound departures) decreasing from 58.7% in 2009 to 56.0% in 2013. Preference for air travel increased, with shares in total outbound departures increasing from 36.0% in 2009 to 38.4% in 2013. Expanding operations of low-cost carriers (LCCs) such as AirAsia and Lion Air can be partially attributed for this rising preference.

·         The airline market in Malaysia performed well during the review period, in terms of both passenger traffic and revenue. Increased demand for low-cost travel is the major driving force behind the growth of the airlines market. Malaysia has 62 airports, with eight catering to international tourists. Passenger traffic increased at a review-period CAGR of 8.09%, as passengers carried by domestic and international airlines grew from 52.1 million in 2009 to 71.1 million in 2013.

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