Bellwether Institute launches the Global 770 Million Citizen Sustainable Living Idea Challenge

San Francisco, CA- July 29, 2014
Bellwether Institute, a subsidiary of Bellwether Services, a global supply chain advisory firm focused on the $4 Trillion Global Consumer Products Group (CPG) announces a new sustainable supply chain research project focused on consumer insight and identifying sustainability ideas and solutions in both emerging and mature markets targeting the long term improvement of air, water and soil quality. The Bellwether research team predicts Millennials, ages 18-35 years old, will validate existing Addictive Manufacturing, Consumer Engagement, Digital Supply Chain, Predictive Analytics and other research themes. 

The 770 Million Citizen Sustainable Idea Living Challenge was born because of two global challenges; the world’s population is projected to reach more than 9 billion citizens by 2020 and natural resources depletion are declining at an alarming rate. The Challenge’s objective is to identify and address environmental and sustainability challenges from a Millennial consumer perspective.   

About the Sustainable Living Challenge

The 770 Million Citizen Sustainable Living Idea Challenge is focused on the Consumer Products Group (CPG) Millennial Consumers in four economies; China, Indonesia, Philippines and United States.  Entries must be received by August 31, 2014 and only the first 1,000 submissions will be evaluated. Eligible submissions will be synthesized and evaluated by a panel of academic experts from broad addictive manufacturing, marketing, supply chain and information technology backgrounds. The most impactful ideas and solutions will be shared with the appropriate Consumer Product Group (CPG) Company, CPG supply chain partner and other stakeholders.  The global 770 Million Citizen Sustainable Idea Living Challenge submission rewards, rules and guidelines are located at

About Bellwether Institute

Bellwether Institute is a global research and advisory firm focused on the consumer experience, reducing supply chain complexity and enabling business growth by connecting the consumer with supply chain planning and operations. Bellwether identifies, predicts and characterizes the threats to business growth in the $4 Trillion Consumer Products Group and their global supply chain partners. We provide consumer and business insight, proprietary research, custom consulting and online communities. Bellwether’s independent fact-based insight works to ensure CPG business success over the near and long term by focusing on “creating an environment for healthy people.”


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