When: Wednesday, July 29th, 1 – 4:30 pm
Where: Renaissance Asheville Hotel, 31 Woodfin St, Asheville, NC 28801
Tickets: Register now!
For one day only, leading social media, SEO, strategy and content-writing experts from the JB Media Team will hold a half day Internet marketing boot camp at the Renaissance Hotel in downtown Asheville, focusing on today’s most effective Internet marketing strategies. Last year the JB Media Institute team presented the program to a sold out room in Charlotte through a collaboration with digital marketing firm Mouse and Man.
Justin Belleme, founder of JB Media Group and the JB Media Institute, and named last year's Entrepreneur of the Year by the Asheville Area Chamber of Commerce, will lead one of three sessions during the day. Sarah Benoit, the Director of Training and the Lead Trainer for the JB Media Institute, and Mandy Gardner, Director of Content Development, will teach the other sessions.
"We are very excited to be able to offer this half day boot camp experience in Asheville. With our full Institute program running for 6 weeks and requiring over 50 hours of classroom time, we often receive requests for shorter training programs. The content for our July 29th event will serve as both a continuing education opportunity for our over 100 JB Media Institute graduates and will also offer an accessible educational opportunity for anyone working on or studying marketing, blogging, or communications," said Belleme.
For the half day Boot Camp, each class will last an hour, with open Q+A sessions and hands on, interactive exercises taught in the same style as the 6-week JB Media Institute Internet marketing school, exploring current trends and best practices for Internet marketing, search engine optimization, and content creation.
Attendees can purchase an All Access Pass for all three sessions for $79.99 or choose between individual classes for $29.99 per session. Tickets are available through Eventbrite. Seating is limited with early ticket purchases strongly encouraged.
Schedule of Events
1:00 - 2:00 pm, Marketing in 2015 and Beyond
Presenter: Sarah Benoit, Director of Training and Lead Instructor for the JB Media Institute
Online marketing is a rapidly changing industry, full of constant updates to a variety of platforms your business relies on to reach customers. During this presentation, Sarah Benoit will share the latest trends and shifts in online marketing as well as explore some exciting predictions for the future of online marketing and digital communications technology.
2:15 - 3:15 pm, Search Marketing Trends for 2015
Presenter: Justin Belleme, Founder & Director of Strategy
The world of Search Engine Optimization has changed more in the past three years than it had in the previous 10 years. With so many changes, how can you continue to get noticed by Google? During this presentation, Justin Belleme will explore the most significant changes to SEO and will share practical tips and techniques for getting the most out of your current search marketing efforts.
3:30 - 4:30 pm, How to Create Effective Online Content
Presenter: Mandy Gardner, Director of Content Development and Sarah Benoit
Effective content creation is the centerpiece of all online marketing efforts. Engaging content is much more likely to convert visitors to customers, increase site traffic, invite social sharing, and build links. The most effective marketing strategies today integrate creative storytelling with SEO, public relations, and social media marketing. During this presentation, Mandy Gardner and Sarah Benoit will share practical techniques and strategies for creating effective and engaging online content and telling your brand’s story.
Visit the Eventbrite Page for Tickets.
About JB Media Group
JB Media Group is a full-service Internet marketing agency in Asheville, North Carolina, made up of writers, researchers, strategists, and trainers. We specialize in integrating all aspects of Internet marketing including strategy, SEO, online advertising, online public relations, content development, and crowd funding.
About the JB Media Institute
Launched in 2013, the JB Media Institute is a comprehensive Internet marketing training program, currently available in person in Asheville, NC, and soon to be available online. Developed out of customized Internet marketing training programs created for JB Media Group clients, the Institute classes include up-to-date best practices for search engine optimization, social media, online advertising, online public relations, and strategy.