Marketing content formats for smaller software businesses.
The times they are a-changin’ – so sang Bob Dylan, and it’s certainly true because the web and social media have dramatically changed how you can communicate with your target audience.
In this blog I’m going to advise that you embrace the changes and consider the new ways to get your message across.
Video is set to be the biggest new way to communicate. By 2017 it will account for 69% of all consumer internet trafficaccording to Cisco. With online video becoming a key means for people to satisfy their information and entertainment needs, all small businesses need to be including it in their marketing strategies.
Video is the future of content marketing, if it’s not already. Studies show that more than half of companies are already making use of this medium – this will rise as more realise the potential. According to Nielsen, 64% of marketers expect video to dominate their strategies in the near future.
It’s all to do with potential reach – and in this respect, video is peerless. YouTube receives more than one billion unique visitors every month, more than any other channel except Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone!
Take a look at our latest Doodle Video above, we currently promote this video on our website and through social media and are finding that engagement levels are rapidly rising. Our Video Service will be launching later this year and will offer a range of video styles and formats. If you would like to find out more about our Lead Generation Services, please contact us on 01536 771440 to arrange a free no obligation consultation.