Fabriano Boutique Goes Colouring Mad for National Stationery Week (27 April to 3 May 2015)

To celebrate National Stationery Week, Fabriano Boutique is hosting an Enchanted Forest Colouring Competition at its London flagship store in Covent Garden. Enchanted Forest is illustrator Johanna Basford’s trending colouring book for grown-ups, published by Laurence King. Her equally delightful Secret Garden has sold nearly 1.5 million copies and Enchanted Forest is already reprinting just one month after publication.

Visitors to the stationery and gift emporium can try the therapeutic pastime of colouring-in using free extracts from Enchanted Forest, appropriately printed on Fabriano's Woodstock Betulla paper. The best entry posted on Instagram with the hashtag #fabrianolovesenchantedforest will win Fabriano Boutique's Pencil Case, a rainbow set of 24 fine quality pencil crayons presented in a stylish linen wrap, plus a signed copy of Enchanted Forest. Runners up will win a handy Fabriano Boutique Multi-functional Elastic Band – a stationery kit/notebook combination to use on the go.

Even the youngest visitors to the Covent Garden shop can try their hand at colouring with Fabriano Boutique’s exclusive My Drawing Wood wall frieze and co-ordinated Snake Drawing Kit, with its 16 triangulated ergonomic crayons. Designed specifically for 3-6 year olds, the Magic Wood Collection helps youngsters hone their writing skills by encouraging correct pencil grip and concentration. At the same time, parents can enjoy the widely reported calming effects of colouring-in!

Fabriano Boutique, located at 21 Neal Street, Covent Garden, London WC2H 9PU, is featured on National Stationery Week's London Stationery Trail, a tube crawl taking in the cream of London’s stationery destinations. 

National Stationery Week celebrates the written word and all things stationery – the wonderful products that make it all possible and give so much pleasure to so many people. This year it coincides with the 800th anniversary of Magna Carta and the 750th anniversary of Fabriano paper, reminders of how well handwriting and paper have stood the test of time.

Johanna Basford is an illustrator and ink evangelist who creates intricate and hand-drawn illustrations rooted in the flora and fauna that surrounds her home in rural Scotland.

Fabriano has been manufacturing paper since 1264 and over the centuries has become a byword for high-quality paper among artists, publishers and writers all over the world. Fabriano Boutique was established in 2000 as an authentic workshop specializing in the design of product lines for the office, school and home that merge high-quality materials with modern and sophisticated design. Fabriano Boutique is a trademark of Fedrigoni Spa, which owns the entire Fabriano line. Fedrigoni is an entrepreneurial entity that produces in Italy and exports stationery items worldwide. Its products are synonymous with tradition and prestige and are the result of the craftsmanship of paper masters combined with the creativity of great designers.