Applying an effective mobile search engine optimization strategy this year will surely provide your organization a positive advantage. These six indispensable elements can ensure your mobile SEO success this year.
1. Focus on the Mobile User Experience (UE)
User experience (UE) is the single most essential factor of a mobile SEO strategy's success in 2014. UE impacts a site's capability to engage website visitors, which many of us understand that it possesses a direct effect on rankings. Furthermore, it affects a site's potential to generate conversions. As a result, making certain your site provides mobile end-users a great UE can boost your site's rankings, its capacity to engage and convert website visitors into prospects.
As you proceed, be aware that each of the succeeding elements links back to UE. A mobile SEO strategy that implements this goal is more effective compared to a strategy that concentrates primarily on search rankings and traffic.
2. You should have a Mobile-Friendly Site
A mobile-friendly site, regardless if it's responsive or dedicated, is imperative to an effective mobile SEO strategy.
However, a lot of debate as to which is better presently remains. Truth is, there are benefits and drawbacks to both, and the solution is no matter which option you choose, it can satisfy the needs of your customers.
3. Boost your Mobile Page Load Speed
Page load speeds have a considerable effect on mobile UE and conversions. Google want mobile pages to load 1 second or less to generate a positive experience, as well as keep users interested. The majority of mobile page load speed averages around 7 seconds today.
Although it isn't clear just how much page load speed influences rankings, Google is stressing its value.
4. Employ a Clean Design concentrating on Usability
The design and usability of a site have a strong impact on its capacity to engage and convert, especially for mobile end-users. Delivering data in an intuitive yet easy-to-understand design structure largely affects a site's ability to engage and convert mobile-users to potential buyers.
Usability should be the top priority of a design, and pointless components should be removed. They'll only make a site messy and slows down page load speeds on mobile devices.
5. Realize Mobile-User Intent
Being familiar with a mobile user's intent, conversational and voice search queries is vital.
An SEO strategy should always address the needs and wants of your target audience. Mobile end-users' needs are often different than that of desktop end-users.
69 percent of mobile end-users expect businesses to be within a 5-mile radius from their location, and 55 percent of these users purchase online products and services within the hour according to Google.
With this understanding, online business listing is encouraged to improve search engine marketing services and conversions and should be a priority.
6. Take Voice Search into consideration
Understanding a mobile-user's intent affects your SEO strategy in choosing the types of keyword phrases to generate. Simply combining keywords with a location is no longer enough.
As the majority of mobile end-users utilize voice search more frequently, keywords will have to be considered in context.
Consumers utilize several devices when searching for products and services that interest them. A mobile search engine marketing solution that enables consumers to locate your products and/or services and also provides excellent UE to any device will be the best SEO strategy this year.