Seasonal Roots Debuts Customizable Online Farmers Market, Refreshes Brand and Prepares for Regional Growth

RICHMOND, Va. – (April 27, 2016) – Seasonal Roots, an online farmers market headquartered in Richmond and formerly known as Farm Table, has adopted a new brand identity as it prepares for growth and expansion to new markets.

Seasonal Roots, now in its sixth delivery season, offers weekly basket deliveries of fresh produce, meat, dairy, eggs and baked goods from local, sustainable farms to homes and offices. The company offers customizable farmers market deliveries to customers in Northern Virginia, Fredericksburg, Greater Richmond and Hampton Roads areas. Seasonal Roots has an aggressive growth plan to enter 20 markets nationally by 2020. This month, Seasonal Roots has expanded into the first of those 20 markets with deliveries in Charlottesville.

In addition to the rebrand and expansion, Seasonal Roots offers individualized options for its customers with the launch of an improved, user-friendly and highly interactive website. This new web experience will determine individual order needs based on self-selected preferences and previous orders while automatically populating alternate selections for that customer. Later this year, the company will launch an app for mobile devices through the Apple App Store and Google Play store that will add another level of convenience for customers of the online farmers market.

“We saw great success over the last five years, which has allowed us to improve our brand and expand our services as Seasonal Roots,” said Duane Slyder, founder and CEO of Seasonal Roots. “This rebrand will highlight our core focus on seasonal produce and putting down roots in the farming community and the communities we serve. We look forward to growing and entering new markets while continuing to enhance the online user experience for our customers.”

Seasonal Roots offers three customizable basket options ranging from $19 to $42 for subscribed members who pay a nominal annual fee. Members can customize items in their weekly basket based on their preferences, building their ideal mix of local produce, meat, dairy, hand-baked treats and local artisan items. Guest baskets are available for purchase without the membership commitment for individuals who would like to try the experience without an upfront commitment. Gluten-free and vegan options are also available.

Seasonal Roots was founded in 2010 as Farm Table, with the purpose of rebuilding communities by connecting Richmond residents with local farmers who dedicate their careers to growing food on sustainable land. Since then, the company has expanded to become a full online farmers market with multiple vendors and delivery locations throughout Virginia. Seasonal Roots is committed to creating a personalized online farmers market that is convenient for its customers. For more information about Seasonal Roots or to become a member, visit


About Seasonal Roots

Seasonal Roots an online farmers market in Virginia with deliveries to Richmond, Hampton Roads, Northern Virginia, Fredericksburg and Charlottesville. The company was founded in 2010 as Farm Table, with the mission to rebuild a community by reconnecting people with local farmers. Seasonal Roots supports safe, sustainable, responsible growing practices, local family-owned farms and small businesses. For more information, visit

PR Contact: Sara Hunt, 804.762.9400,