BOSTON - November 12, 2015 -- E-commerce subscription startup Postfly announced today it will be adding fly tying kits as a new option to its popular monthly subscription box service. As part of this new offering, Postfly has partnered with Flymen Fishing Company - Brevard, North Carolina-based manufacturer of award-winning fly fishing and tying products - to supply tying materials for Postfly’s subscribers.
“Our goal since the beginning has been to break down the stigma that fly fishing is a overly complicated and expensive sport to get into,” said Brian Runnals, founder and president of Postfly. “We have designed these tying kits to be an unintimidating, easy-to-use, and most importantly an enjoyable monthly experience for everyone from novice to seasoned fishermen.”
The new fly tying monthly boxes will contain a specifically designed selection of high-quality tying materials, along with step-by-step instructions to guide users through the process of creating one-of-a-kind fly patterns. Each box will offer the tools and instruction needed to create eight to twelve ready-to-fish flies, along with the option for subscribers to order additional supplies.
“It's exciting to see what Postfly has created with these tying boxes using our materials, as the kits make fly tying much more accessible to people who have always wanted to give tying a try,” said Martin Bawden, founder and CEO of Flymen Fishing Company. “Instead of the traditional method of investing a large chunk of time and money shopping for materials to get started, now anglers can simply have a box delivered to their door each month filled with a thoughtfully curated kit that can have them up and running without breaking the bank or even leaving the house.”
The tying box subscription option is currently available at www.postflybox.com starting at $15 a month, also available in three, six and twelve-month gift subscriptions.
Postfly was founded in 2013 with the vision of being the easiest way for fly fishing anglers to get what they need to have success on the water. Their monthly, curated boxes of premium flies, fly fishing and now, fly tying products are sent to thousands of members around the world from novice anglers just getting into the sport to lifetime fishermen and women. For more information, please visit www.postflybox.com. For ongoing product and company updates, follow Postfly on Twitter at www.twitter.com/postflybox or connect on Facebook at www.facebook.com/thepostflyco/.
About Flymen Fishing Co
Flymen Fishing Company makes innovative fly tying materials designed to combine ease of tying with top-notch performance on the water.