LEGOs Revealed as Killer Marketing Idea for 2014

Duluth, MN – March 21, 2014 – An innovative marketing idea for companies has been unveiled On the website, visitors can purchase 10×10 pixel or larger spots and purchase LEGO bricks. They also have the unique advantage of uploading their image, logo, and any URL to a webpage or any link they want. The final outcome will be a large LEGO brick mosaic to be displayed online and at the world-renowned New York Museum of Modern Art.

The initiative began with an idea by Adam Link, a LEGO enthusiast since 1990. A California native, he now lives in Duluth, Minnesota. Using his knowledge of computers, Link will use custom software to parse individual images into the trademark bricks and hand-edit them.

As for the physical entity, the LEGO mosaic will weight 400 pounds. A team of architects will construct the scaffolding and steel which will hold the unit in place. The 1 million bricks eclipse the old record for a LEGO brick mosaic of about 660,000 pieces. In addition, materials will be supported by an order fulfilled by The LEGO Company itself.

A World Record plus a Great Marketing Idea

By getting involved in the project, members will receive the following benefits:

  • An opportunity to promote a business, attract website visitors, or gain social media friends.
  • A chance for their name or company to be immortalized in LEGO bricks. The image will remain online for 10 years and be displayed in the world famous New York Museum of Modern Art.
  • Tablets near the mosaic will feature QR codes with an embedded URL. Visitors will be able to scan this with their phones, so potentially millions will gain exposure.
  • Online and offline exposure.
  • A promotional strategy worth less than a month’s budget for Google Adwords.
  • To have a brand be part of a world record holder.


The initiative, therefore, is providing businesses and individuals with a unique marketing opportunity for 2014. The mosaic will be comprised of 997, 32 x 32 baseplates supplied by The LEGO Company and measure about 31 feet wide and 22 feet high. Each 10×10 pixel block features 100 bricks and costs $99.


To get started, visitors just have to click and drag their mouse to pick an area of the LEGO mosaic, and continue by uploading a GIF, JPG, or PNG image. Backers began purchasing spots in February 2014 and, like all, will have their link featured on the website and at the New York Museum of Modern Art.

To learn more about the project, go to

About 1millionbricks

Providing a unique advertising opportunity, is a project in which businesses and individuals can purchase 10×10 or larger pixel spots and post their image, logo, and website URL. The result will be the world’s largest LEGO brick mosaic, displayed both online and physically at the New York Museum of Modern Art.