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Raleigh Launches Misceo iE

EBike is first in the U.S. to use new Shimano STEPS technology

Kent, Wash. (May 27, 2015) – Raleigh Bicycles has officially launched the Misceo iE, the first eBike in the U.S. to use Shimano’s new STEPS technology. With pedal assist up to 20MPH, this urban eBike is perfect for weekday commuting and weekend exploring.

“At Raleigh, we want to inspire more people to ride. For us, riding a bike is all about making memories and having fun,” said Larry Pizzi, senior vice president of sales and marketing at Accell North America. “More people are turning to eBikes, whether it be to make the commute to work faster, easier and more enjoyable, or to pedal even farther on that weekend adventure. Our hope is that the Misceo iE, and the ease of the Shimano STEPS system, will get even more people riding bikes for fun and utility while creating great moments.”

The Misceo iE is equipped with the STEPS mid-motor drive system completely integrated with Shimano’s Alfine 8-speed internally geared hub with Di2 electronic shifting. With the supreme IBD service and reach of Shimano, Misceo iE owners will have an unmatched support network.

All electronics are incorporated into the drive unit to create a reliable and waterproof system. As the rider shifts, thanks to Shimano’s E-tube wiring and software platform, power is briefly reduced for smooth gear changes. The programmable, expandable system can also, if the rider prefers, shift down automatically when the eBike is stopped, making it easy to pedal when the light turns green. The handlebar-mounted shifters are within easy reach, and the center-mounted Shimano LCD computer indicates gearing, battery level and battery range, as well as speed, distance and ride time.

 The backbone of the Misceo iE is its lightweight, bright blue 6061 aluminum frame equipped with a Aprebic carbon fiber fork, Shimano M445 hydraulic disc brakes and 700c wheels with Kenda’s smooth-rolling Kwick Bitumen 40c city tires.

 The eBike will retail for $3,200 and is available now. For more information on the Misceo iE and to find a local dealer, visit www.RaleighUSA.com.

 About Raleigh Bicycles

 Raleigh USA is inspired by one simple idea – fun. Raleigh offers distinctive bicycles to ride in the city, dirt, or on the road for all ages and abilities. Based in Kent, Washington, Raleigh is a proud sponsor of smiles, families, local cycling, and the Raleigh Clement Professional Cycling Team. Learn about Raleigh Bicycles and our 125+ year tradition at www.raleighusa.com.

Media Contact:

Marjory Elwell
Verde Brand Communications
Marjory@verdepr.com
(970) 259-3555 x 130