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WILEY X® REACHES FISHERMEN AND HUNTERS WITH TWO NEW TELEVISION COMMERCIALS

Wiley X®, Inc. has unveiled two new, professionally produced and directed television commercials designed to reach millions of viewers around the country. These commercials have already been airing on a variety of popular sportsmen related shows including Jack Link’s Major League Fishing, Extreme Fishing Adventures and Majesty Outdoors.  These and other shows will help Wiley X reach American fishing and hunting enthusiasts from coast to coast and everywhere in between.

Wiley X’s new fishing commercial focuses on the “edge” Wiley X’s advanced polarized plus lenses give all anglers and bass fishermen, providing superior ability to read the water, spot submerged structure, see fish and stay focused and comfortable all day long.  This commercial also hits hard on the advanced eye protection Wiley X offers fishermen from the many dangers of fishing, even showing how Wiley X’s nearly indestructible frames and lenses protect the wearer’s eyes against a direct strike from a heavy lure thrown back at the boat.

Wiley X created its new hunting television ad to address the needs of hunters and shooting sports enthusiasts, focusing on how the superior visual clarity of Wiley X glasses help hunters “stay sharp and see sharp” in a wide range of real-world conditions and hunting situations.   Not surprisingly, Wiley X’s battlefield proven ballistic eye protection is another core message of this television campaign.

Both of these new television spots engage viewers with real fishing and hunting action.  Both also highlight Wiley X’s message of Absolute Premium Protection, reminding viewers that no other sunglass manufacturer offers outdoorsmen Wiley X’s unique combination of stylish, comfortable designs, clear, distraction-free vision and state-of-the-art protection.

Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Selected Wiley X models also meet the updated MIL-PRF-32432 (GL) Standard for ballistic protection, as well as EN.166 high velocity impact standards.

Here is another big reason that Wiley X eyewear appeals to serious fishermen and hunters — almost every Wiley X style is Rx-Ready.  Outdoor enthusiasts who require prescription lenses can enjoy the sharp vision they demand with the state-of-the-art protection they need to fish and hunt confidently in any situation.

For more information about Wiley X’s Absolute Premium Protection and full line of eyewear styles for fishing and hunting enthusiasts, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 · Telephone: (800) 776-7842 · Or visit online at www.wileyx.com

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