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Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes

New Series focused on technical, summit-ready performance.

Seattle, Wash. (December 16, 2015) – On the heels of its 25th Anniversary year, Atlas-Snow-Shoe Co. is introducing a brand new series of snowshoes to its ever-evolving line. Launching in 2016, the Atlas Peak Series will feature three distinct models for men and women, built to tackle advanced terrain and deliver optimal traction, flotation, and precision.

“Our goal with the Peak Series is to present a unique line of snowshoes with precision suspension, each with their own degree of traction and performance bindings,” stated Kelsey Boyce, Atlas’ marketing manager, “The Peak Series is for the snowshoer looking to go further, with performance features to tackle technical terrain.”

The new Peak Series is an opportunity for the brand to exemplify its proven SLS™ (Spring-Loaded™ Suspension) technology and better position a collection specifically designed for go-anywhere performance. In addition to SLS™, the Peak Series will also introduce Atlas' first binding set up featuring the Boa® Closure system, named the new Wrapp™ Helix.

Building on the Trail Series, which Atlas launched a year ago, the Peak Series will further simplify the Atlas line in the minds of the consumer, offering a clear hierarchy of models for technical performance. The Peak Series features a collection of snowshoes designed to take you to the next summit, while offering a smooth-striding performance on mellower and variable terrain.

The Peak Series snowshoes key features include:

The Men’s Montane and Women’s Elektra Montane – $199.95 MSRP
·      Men’s and Women’s 6061 Aluminum V-Frames
·      Spring-Loaded™ Suspension
·      Men’s and Women’s Wrapp™ Swift Binding
·      Nytex Decking
·      Heel Lift Bar
·      All-Trac™ Toe Crampon, Traverse-Trac Rails

The Men’s Stratus and Women’s Elektra Stratus – $249.95 MSRP
·      Men’s and Women’s 6061 Aluminum V-Frames
·      Spring-Loaded™ Suspension
·      Men’s and Women’s Wrapp™ Helix Binding with the Boa® Closure System
·      Nytex Decking
·      Heel Lift Bar
·      All-Trac™ Toe Crampon, Traverse-Trac Rails

The Men’s Serrate and Women’s Elektra Serrate – $289.95 MSRP
·      Men’s and Women’s 7075 ReactiV™ V-Frames
·      Spring-Loaded™ Suspension
·      Men’s and Women’s Wrapp™ Pro Binding
·      Nytex Decking
·      Heel Lift Bar
·      Zodiac™ Toe Crampon, StabiLock Rear Traction

The new Atlas Peak Series will be introduced to the industry at the upcoming Outdoor Retailer Winter Market tradeshow in early 2016.

About Atlas Snow-Shoe Company
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. Atlas Snow-Shoe Co. is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information on Atlas news and products, visit www.AtlasSnowshoe.com.

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com

Media Contact: Lisa Mullen | Verde Brand Communications | lisa@verdepr.com