Japan Telecoms Market Growth Report 2015

This country report and accompanying data annex provide a comprehensive overview of Japan's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

Complete report Japan telecoms market report 2015 is spread across 35 pages is now available at

Company coverage

The following companies are mentioned in this Report.

  • KDDI
  • SoftBank
  • Ymobile (formerly eAccess)

Fixed telecoms market


  • PSTN
  • ISDN
  • broadband (split by access technology: DSL, cable modem, residential FTTB/LAN Ethernet, FWA and other)
  • households with voice
  • site penetration (voice and broadband)
  • population penetration (broadband)
  • retail VoIP.


  • service revenue, including nominal growth, revenue per connection per month, and the incumbent's share of revenue
  • retail revenue ('spend') – defined as service revenue minus wholesale revenue – as a percentage of GDP, per capita per year and per connection per month.

Operator-level metrics/market share

broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)

DSL connections (total).

This is a premium research report priced at US $1999 for a single user PDF, a discount on β€œThe Japan telecoms market report 2015” can be requested at

Mobile telecoms market

Connections (total and split by prepaid and contract)

  • penetration (total)
  • percentage of activity (total and split by prepaid and contract)
  • 3G and above (as a percentage of total).


  • service revenue (total and split by prepaid and contract)
  • ARPU (total, prepaid and contract)
  • data revenue (as a percentage of service revenue)
  • retail revenue ('spend'), also as a percentage of GDP and per capita per year.

Operator-level metrics/market share

  • active subscribers (and associated market share)
  • proportion of prepaid accounts
  • ARPU (total, prepaid and contract)
  • service revenue
  • data revenue (as a percentage of service revenue).

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