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K2 Unveils the Lightest Snow Certified Helmet on the Market

Seattle, Wash. (January 27, 2014) – K2 is shifting paradigms with the introduction of the Route Helmet - at a mere 320 grams (0.7 pounds) it is the lightest snow sports helmet to date. With industry compliant safety certifications, for both ski and bike, as well as seamless goggle integration, the Route steps to the front of the head-protection category.

“We broke down the conventional snow sports helmet and built the Route from the ground up addressing the excuses of those who elect not to wear a helmet,” said K2’s Category (Mis)Manager, Nigel Steere. “For example, some don’t wear a helmet because they are too warm, heavy or bulky. Not with the Route. It is incredibly breathable and so light you can barely tell you’re wearing it.”

Certified for use as a ski or bike helmet, the highly ventilated Route is an excellent solution for anyone struggling with helmets that are cumbersome, not stylish enough, hot or uncomfortable. Featuring Ultra-Cored Technology, the helmet achieves maximum ventilation while maintaining critical protection. This new technology strategically places a total of 59 ventilation passages throughout the helmet frame without compromising its’ structure or level of protection.

In addition to the snow and bike related benefits of the Route, the added breathability is also key for moisture and temperature management when tackling backcountry summits. Helmets are often removed to stay cool even though danger is still present, but with the Route ski-mountaineers can stay protected and cool while touring ascents late into the spring.  With early-rise or late-evening adventurers in mind, the Route comes with removable sturdy headlamp clips that are easily maneuverable for effortless light adjustment and can also be used as side goggle retention clips to keep goggles on top of the helmet while hiking.

To ensure a proper fit for any user, the Route features the all-new Boa® 360 Wrap Fit System, providing the precision and quality engineered dial expected from Boa® Technologies.

About K2 Skis
Seeking fun through innovation since 1962, K2’s all-mountain philosophy and technological advancements continue to lead the ski industry. Whether in the park and pipe, on resort groomers or deep in the backcountry, K2 is all about having fun while skiing the entire mountain. The brand’s progressive ingenuity and comprehensive approach to maximizing skiers' experiences and performance in any condition is evident throughout its collection of award-winning products that not only include skis, but also ski boots, helmets, goggles and backcountry safety tools. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.

Media Contact Info:

Verde Brand Communications

Alex Hunt

alex@verdepr.com