Cruse offers a long list of services in engineering design plus partnership with other professionals related in the construction industry. Its website does not specify any particular specialization or any detailed track record of its clients in the past. It seems, however, that it has had many years of experience and involvement in the design and construction sector.
Whether it has existed as a company for years or has gained its experienced through the individual records of its members is not certain. And it does not really matter that much as the value of the whole is much greater than the value of the individual parts. It would be useful if such information were included in the website, plus the actual names of people involved in the company.
Transparency plays a large role in gaining the trust of clients you are trying to reach through a website of a promotional campaign. Certainly, many engineering firms do not need a lot of advertising if they already have a group of trusted clients who provide them with business; but new business is always welcome even so for a firm that essentially does costly once-in-a-lifetime work for individuals and companies, in general.
Of course, design work entails construction and a built-up structure will eventually require renovation and repair eventually. But that is usually down the road in a matter of years or even decades. In the meantime, the firm has to get as many new contracts in a couple of months or so. And, depending on the size of a company, the number of new contracts may run up to more than 5 or more in order for it to remain in business.
How has Cruse kept up with this need without a website? Perhaps, it has done well without it. Well and good. But today, the use of a website and the additional assistance of SEO’s has propelled the visibility of individuals and companies and has increased business for these people beyond our expectations.
The successes of others can be a great inspiration and their lessons valuable tools for those who have not tried the same strategies. Trying new tricks is always a free choice.