According to a new market research report "Connected Living Room Market by Products [Smart/3D, LED/LCD/OLED TV, set top box, Home theater (Projector, Audio Equipment), Blu-ray player, Gaming console], Technology (Processor, Memory, Sensor, Connectivity), & Geography - Global Trend & Forecast to 2013 - 2020", published by MarketsandMarkets, the total digital living room market is expected to cross $357.24 Billion by 2020 growing at a single digit rate from 2014 to 2020.
OLED TV’s which were introduced in late 2012 has showed a huge growth opportunity due to its huge performance capabilities over its competing technologies. OLED TV panels offer several advantages over LED and Plasma TVs with respect to energy efficiency, size, picture quality, and environmental pollution. All the advantages point to OLED TVs taking over the market share from LED TVs but the current cost of manufacturing OLED display panels is much higher than a typical LCD or plasma display. Albeit they still form only a small amount of the total TV’s market, due to their high prices, they are expected to show highest growth rate of more than 61%, from 2014 to 2020. It is also expected that by 2020, OLED TV’s will share around 45% of the total TV’s market. Also today television market shares around 75% of the total connected living market, hence saying that OLED TV will be a magic wand for connected living room market will not be erroneous.
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The biggest pulling back factor for the growth of OLED in connected living room market is its high prices, but with the large scale production plants which are planned for the next two years by different giants in electronics market like Sony, Samsung, Panasonic and LG, will help to show a steep drop in its price. All such factors mentioned above will surely transform the overall connected living room market to much superior level.
Browse 190 Market Data Tables and 50 Figures spread through 368 Pages and in-depth TOC on "Connected Living Room Market".
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The global Connected Living Room Market, by devices, by technology, and by geography covers all the major devices/technologies used in a generic living room. These devices are classified under two broad segments: primary devices and secondary devices. Primary devices include television systems, set-top boxes, and Blu-ray player, whereas secondary devices include gaming consoles, home theater projectors, and home audio systems.
APAC has emerged to be a promising one for the digital living room devices. With the transition from analog to digital systems gaining pace owing to the government institutions, APAC will be the biggest market for the digital living room devices. Currently APAC hold around 34% of the total market of connected living room, and will continue to do so in coming years.
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The TV systems holds the highest share of around 75% of the total connected living market, and the APAC stands as a home ground for the TV’s market, hence APAC will show a tremendous growth in its market share. Most of the countries like India and China in this region are expected to completely shift towards digital systems by end of 2015, hence driving the preference to OLED and LED TVs. Key players like Samsung, LG, Panasonic, Sony, Toshiba, among the others in the TV industry have shifted their focus towards pushing more and more LED TVs and OLED TV’s into these regions. Besides, Smart TVs and 3D TVs have found immense popularity in APAC. China and Japan are the major markets for these TVs along with emerging countries like India with a huge market potential. China alone contributes to nearly 20% of the global smart TV shipments in 2013. Moreover, with respect to set top box market, India and China are the major markets driving the demand, with 2015 set to be the year by which they are expected to complete the transition towards digital broadcasting systems.
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The Connected Living Room Market report contains analysis of various market dynamics such as drivers, restraints, and opportunities. Along with the market dynamics, report also gives an insight to the various market parameters such as price trends, market share analysis, value chain analysis, and the recent market activity by the leading players for sustainability. Market activity includes mergers, acquisitions, new product developments, collaborations, joint ventures and partnerships by the players in the market.
The technology segmentation of the market includes analysis of the various components such as processors, memory ICs, wireless chipsets (for connectivity and content sharing purposes), and sensors used in the connected living room devices.
The Connected Living Room Market report gives an in-depth analysis of each segment, by giving both qualitative and quantitative (volume and value) data. Along with the volume and value trends, the report also focuses on the expected ASP trends.
One of the objectives of the research study was to analyze the anomalies in the market trends for each of the product type. For example; the report gives a detailed insight of the weakening market situation of set-top boxes and blu-ray players. One the other hand, an expected growth trend in the OLED market is also given in the report. Also, the report accurately forecasts the growth of the expected 8th generation gaming consoles.
Apart from the market segmentation, report also includes the critical market data showing the price trend analysis for the connected living room devices, Porter's five force analysis, value chain with detailed process flow diagram, and market dynamics such as drivers, restraints, and opportunities.
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