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VIVACITY SPORTSWEAR TO PARTICIPATE IN THE NATIONAL RETAIL FEDERATION’S 2014 RETAIL ADVOCATES SUMMIT IN WASHINGTON D.C.

President of the Southern-California-Based Company Heads to Capitol Hill to Meet with Lawmakers

SAN DIEGO, CA (July 29, 2014) – Vivacity Sportswear, Inc. today announced its participation in the National Retail Federation’s (NRF) 2014 Retail Advocates Summit in Washington D.C., July 29-30, 2014. The goal of the event is to educate lawmakers about retail’s critical contributions to the U.S. economy and discuss how current legislation and regulations affect retail businesses. Key issues to be discussed during the event include sales tax fairness, patent litigation reforms, data security, and potential changes in overtime rules.

“I am thrilled to be part of this event and thankful to NRF for inviting me to share my story with representatives from Congress,” says Vivian Sayward, founder and president of Vivacity Sportswear. “My goal is to be a strong business advocate while learning all that I can to help create positive change for the industry.”

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. www.nrf.com.

ABOUT VIVACITY SPORTSWEAR

Vivacity Sportswear is a San Diego-based producer of women’s activewear featuring performance fabrics, Swarovski Elements® crystals and the finest craftsmanship from Southern California designers, pattern makers, cutters and sewers. To learn more, visit www.vivacitysportswear.com. Media Contact: Rowena Kelley: 858.255.4055, rowena@vivacitysportswear.com.