Sports Nutrition Market 2014- Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

Sports Nutrition Market 2014- Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 – 2019

Increasing health awareness and changing consumer groups are the major growth drivers for the global Sports Nutrition market. Traditionally, bodybuilders and athletes were the only consumers for sports nutrition products. In recent years, new user groups (recreational and lifestyle users) have increased their market share. The market is also witnessing a shift from major markets (North America) towards developing markets in Europe and Asia Pacific. Due to high population, countries such as India and China offer huge opportunities in the future. Furthermore, upcoming high profile sporting events allow sports nutrition companies to establish themselves in these markets.

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The report covers in-depth analysis of Sports Nutrition market, by product segment (Sports Food, Sports Drinks and Sports Supplements) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. The market for the major countries in each of the four regions, North America, Europe, Asia Pacific and Rest of the World includes historical and forecasted market sizes (2010-2019), in terms of value. North America region covers the scenario in the U.S. and Canada. Europe region covers the scenario of the U.K., Germany, Italy and France. Asia-Pacific region highlights the scenario in Australia, Japan, India and China.

The Competitive Landscape section of the report includes the positioning of different companies on the basis of their geographical presence and product offerings. Some of the major players in this market are Maxinutrition, Glanbia, PepsiCo, Coca-Cola and Clif Bar & Company. The company profiles include attributes such as company overview, financial performance, and strategic developments. 

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Table of Content

Chapter 1 Preface 8

1.1 Report Description 8

1.2 Scope and Definition 8

1.2.1 Product segments covered in the report 8

1.2.2 Regions covered in the report 8

1.3 Research Methodology 8

Chapter 2 Executive Summary 9

Chapter 3 Sports Nutrition – Industry Overview 10

3.1 Introduction 10

3.2 Market Drivers 10

3.2.1 Increasing health awareness has resulted in growth in consumption of sports nutrition products 10

3.2.2 Broadening consumer base is pushing the market growth 11

3.2.3 Increasing number of health clubs, fitness centers and their members is expected to drive the sports nutrition market 11

3.2.4 Increasing urbanization drives demand for sports nutrition food 13

3.3 Market Restraints 14

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3.3.1 Negative publicity for sports nutrition industry due to adulterated products 14

3.3.2 Sports nutrition market is facing challenges from the substitute products 14

3.3.3 Expanding distribution channel is one of the challenges for sports nutrition market 15

3.3.4 Changing consumer preference is creating challenges for the sports nutrition market 15

3.4 Opportunities 16

3.4.1 Developing markets offer expansion opportunities for the sports nutrition industry 16

3.4.2 Increasing product visibility through promotions at sports events 17

3.5 Porter’s Five Forces Analysis 17

3.5.1 Bargaining power of suppliers 18

3.5.2 Threat of new entrants 18

3.5.3 Threat of substitutes 18

3.5.4 Bargaining power of buyers 19

3.5.5 Intensity of rivalry 19

Chapter 4 Sports Nutrition Market – Product Segment Analysis 20

4.1 Sports Food 21

4.2 Sports Drinks 22

4.3 Sports Supplements 23

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