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Consider the 3 "P's"

It’s no secret the Perth property market is favouring buyers at the moment, offering them an abundance of choice and plenty of time to consider if a property is right for their needs.


If you’re a homeowner thinking of selling, this means one thing, you may have some competition! Getting things right has never been so important so, it’s time to get your three P’s (Price, Presentation and Promotion) in order.


If you have a good agent, you can be quite certain they will ensure your price is competitive and in line with the market. But don’t forget to do your own research too. What are other properties in your street and suburb going for and does your property offer something special?


Once you have the price right, the next question often tends to be; how do I promote the property? If that’s what you’re wondering, stop right there and ask yourself, is the property ready to be promoted yet? Likely, the answer is no and you’ve missed the most important “P” of all…


Yes, we are talking about presentation! They say looks aren’t everything, but in today’s property market, when it comes to the presentation of your home, looks are everything!


With more than 14,000 homes listed for sale in Perth – a 30% jump in the past year, buyers can afford to be picky, and picky they are being.


One of the most common mistakes sellers make when selling their home is advertising their property before it is ready for sale, that is, overlooking small issues such as guttering that needs repainting or removing weeds from the front lawn. It may seem a small maintenance issue now, but could end up costing you big down the line.


Sure, in a hot property market, buyers will be more forgiving as they know that overlooking some minor issues to secure the property of their dreams might be necessary. Today however, things work a little differently. It’s likely that a buyer may go as far as turning around without even stepping foot into the property due to a worn exterior.


Be the buyer

If you are looking to improve the presentation of your home, then you should walk across the street and have a look at it from a buyer’s viewpoint. How does it appear? How does it compare with others in the street? Would you stop and go inside to have a look?

 

There is an old saying in real estate sales – “you don’t get a second chance to make a first impression” - so the street presentation of your home is critical.


Some tips

Gardens that are in poor condition give an indication that the overall home is too. Gardening is something that is relatively inexpensive to do and if you have a bit of a green thumb, you can even undertake the work yourself.
Make sure the gutters on the house are clean and have a fresh coat of paint if necessary.


Picky buyers will be quick to notice that cracked tile, faulty light fitting and loose door handle, so make sure the “little” issues aren’t overlooked also.


So, before you market your property, talk to your listing real estate agent about how you can enhance the overall presentation and don’t give potential buyers a reason to walk away.